Ad tech firms test ways to connect Google’s FLoC to other data
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Re: Ad tech firms test ways to connect Google’s FLoC to other data
#2The article says they "could" do it, not that they are.
"New thing not perfect!"
Re: Ad tech firms test ways to connect Google’s FLoC to other data
#3The article says they "could" do it, not that they are. "New thing not perfect!"
No, the article says they are doing it.
> As privacy and data ethics advocates warned, companies are starting to combine FLoC IDs with existing identifiable profile information, linking unique insights about people’s digital travels to what they already know about them, even before third-party cookie tracking could have revealed it.
and
> Advertising companies are already strategically gathering FLoC IDs and linking them to identifiable data or analyzing them in an attempt to uncover information about people that may not have been known before, mimicking how they have parsed what third-party cookies told them about people’s behaviors.
Re: Ad tech firms test ways to connect Google’s FLoC to other data
#4> presented by Liveramp
Re: Ad tech firms test ways to connect Google’s FLoC to other data
#5Why is it that all anti-Google posts just approach the first place on HN in such a short amount of time.
Re: Ad tech firms test ways to connect Google’s FLoC to other data
#6Why is it that all anti-Google posts just approach the first place on HN in such a short amount of time.
36 points in 15 minutes is probably why...
I have often noticed that the mods alter the ranking of posts, but I don't think that they did in this case (they admitted doing it in some cases). The content on HN is very much curated/controlled.
Re: Ad tech firms test ways to connect Google’s FLoC to other data
#7Why is it that all anti-Google posts just approach the first place on HN in such a short amount of time.
Many people don’t like being spied on.
Re: Ad tech firms test ways to connect Google’s FLoC to other data
#8The EFF launched its site Am I FLoCed? [1] on April 9 for Chrome browser users to check whether they've been recruited/co-opted into Google's FLoC testing programme, started in March.
Not sure how it works, but the EFF doesn't seem totally confident that it can detect those affected: "This page will try to detect whether you've been made a guinea pig in Google's ad-tech experiment."
Re: Ad tech firms test ways to connect Google’s FLoC to other data
#9> presented by Liveramp
[deleted]
Re: Ad tech firms test ways to connect Google’s FLoC to other data
#10> Nonetheless, the ad industry — which co-opted foundational internet technologies like the cookie and the IP address into means of identifying people online
How can you have an Internet without using IP addresses? Do you just use Onion routing all the time?