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Google Joins Apple to Opt-out of Mobile Advertising IDs

thebigtech.substack.com

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Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#4
> However, if Mark Zuckerberg goes back on the drawing board to figure what went wrong, he’ll probably realize that data breaches and privacy awareness aren’t the causes of an impending downfall.

> Instead, a lack of effort in developing their own operating system a decade ago might be Facebook’s biggest regret. And this has come back to bite them today.

Crazy that it came to this.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#6
> To put it straight, Google’s advertising ID (GAID) can no longer be accessed by advertisers if the user disables it from their settings.

> Now that Google is pulling the plug by making GAID almost obsolete, Facebook is about to stare at a bigger loss. If their loss from iOS 14 was in the range of $80bn, Android the more dominant platform will only increase their losses and woes.

Almost obsolete? This means users have to OPT-OUT of tracking as opposed to OPTING-IN to tracking on iOS.

The two "solutions" could not be more different. I hate all of these new articles saying that "Google joins Apple" in restricting FB. Apple is restricting FB 95%, Google is restricting it maybe 5% at best.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#9
Does this mean that ad-tracking data control will move from individual app developers to system owners (Google for Android/Chrome on the desktop and Apple for iOS)?

Facebook must be ruing spending time on Oculus instead of developing their own mobile hardware ecosystem.

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