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Why Google+ Has Already Failed

blog.jasecooper.com

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Re: Why Google+ Has Already Failed

#2
Facebook makes ~100% of its revenue from advertising-related deals too, no? Google's mission is to organize the world's information - there's a lot of money in that. So far they know that comes from advertising, but don't bet that it'll stay that way forever. Knowing about people's interactions is best done by knowing people, and so Google did indeed build + for people.

Also, if Google+ fails it won't be because of anything mentioned here. It'll be because I've been on it for 2 days unable to add more than 1 friend. I can't believe they're trying another invitation system for another social network. Guys, just let me add my friends already!

Re: Why Google+ Has Already Failed

#3
post #2

Facebook makes ~100% of its revenue from advertising-related deals too, no? Google's mission is to organize the world's information - there's a lot of money in that. So far they know that comes from advertising, but don't bet that it'll stay that way forever. Knowing about people's interactions is best done by knowing people, and so Google did indeed build + for people. Also, if Google+ fails it won't be because of a…

Have Google really built Google+ out of a real human need/problem? I don't think so.

I'm not excusing Facebook and how they make money today. These aren't the same motives that influenced their reason for being, which were a lot more focused on people and universities.

Re: Why Google+ Has Already Failed

#6
post #2

Facebook makes ~100% of its revenue from advertising-related deals too, no? Google's mission is to organize the world's information - there's a lot of money in that. So far they know that comes from advertising, but don't bet that it'll stay that way forever. Knowing about people's interactions is best done by knowing people, and so Google did indeed build + for people. Also, if Google+ fails it won't be because of a…

I think the point of the article is that the intent and initial design of Facebook was radically different as it's original purpose was to provide something that did not exist previously that is useful. This isn't Google giving us something innovative, or useful in any new way, this is Google trying to get a slice of the social network ad market.

What reason do you have for using Google+ that is not already satisfied by FB or Twitter?

Feels kind of like Bing.

Re: Why Google+ Has Already Failed

#7
If Google+ fills a need for people, especially allowing people fine-grained, easy-to-use control of what is shared to who, then it should succeed.

Facebook is the big target that most people perceive, but surely LinkedIn is a huge target also, since Google+ circles should allow you to have work-oriented Sparks and pictures, versus personal-oriented status updates and pictures.

This shouldn't be a big deal for Twitter, since you might have many Twitter contacts where you simply don't know what their email is, but you still can read, message and retweet them, all within Twitter.

Re: Why Google+ Has Already Failed

#8
post #2

Facebook makes ~100% of its revenue from advertising-related deals too, no? Google's mission is to organize the world's information - there's a lot of money in that. So far they know that comes from advertising, but don't bet that it'll stay that way forever. Knowing about people's interactions is best done by knowing people, and so Google did indeed build + for people. Also, if Google+ fails it won't be because of a…

Have Google really built Google+ out of a real human need/problem? I don't think so. I'm not excusing Facebook and how they make money today. These aren't the same motives that influenced their reason for being, which were a lot more focused on people and universities.

> Have Google really built a product out of a real human need/problem?

Are you a troll?

Re: Why Google+ Has Already Failed

#9
I disagree.

First, Google has a decent track record in keeping personal data and advertising separate. For example they claim that their tracking cookie used across the web is not connected in any way to your Google profile. They can make use of a lot of data to show decent ads. Whereas Facebook will obviously make use of all your data because that's all they have.

2. Google makes most of its money by showing ads based on search terms you search for. They also use recent mails in GMail for ads within Gmail. They do not depend on any revenues from Google+. They likely see it as a defensive measure against Facebook which seriously threatens its real revenue model. Their competitive advantage is context, not primarily information about users. Again, for Facebook ads within the social network based on personal information are their sole competitive advantage.

It makes more sense to trust Google, at least as far as I am concerned.

Re: Why Google+ Has Already Failed

#10
Something that I've realized is that any project that Google does which feeds into their search engine results is much more likely to be flooded by spammers than any project by any other company. This could mean that Google has closed the doors to anything involving content without realizing it. For example from the point of view of a spammer there's no real gain in hitting a like button a thousand times — but abusing a Google One Plus button seems like a worthy target. Google may just be polluting their own ecosystem by trying to do this...
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