50 Million Myspace Profiles Now Belong to an Ad Targeting Firm

Post by bugsy » Wed, Jun 29, 2011, 7:43 PM UTC

Post by taylorlb » Wed, Jun 29, 2011, 7:45 PM UTC

Post by VladRussian » Wed, Jun 29, 2011, 7:56 PM UTC

bugsy wrote: post #2

I must say this is an extremely good news headline which by itself completely refocusses my understanding of this acquisition.

Post by bproper » Wed, Jun 29, 2011, 8:01 PM UTC

46Bit wrote: post #7

This is a complete non-story. Every Facebook profile is owned by an ad firm. Every Gmail account is owned by an ad firm. Every + account is owned by an ad firm. Every Yahoo Mail account is owned by a bit of an ad firm - ditto for Live. Generally, every free service is selling you and your time. This really shouldn't be surprising.

Post by KeyBoardG » Wed, Jun 29, 2011, 8:06 PM UTC

bproper wrote: post #5

taylorlb wrote: post #4

The headline seems a bit alarmist to me. Is Facebook itself not essentially also an ad targeting firm with millions of profiles?

Facebook sells ads against anonymous user demographics. Specific Media now owns the actual profiles, with everything from sexual orientation to medical history they may contain.