Sometimes What's Normal is Pretty Absurd.
blog.transloc.com
Sometimes What's Normal is Pretty Absurd.
1–10 of 50 posts
Re: Sometimes What's Normal is Pretty Absurd.
#2It took me a while to realize that the author meant Smart (as in http://en.wikipedia.org/wiki/Smart_%28automobile%29). Using the marketing typography made it seem generic, which I find amusing in some ironic way.
Also, speaking of typography, what's the deal with the bar over the 'o' in TransLoc? Is it like röck döts (http://en.wikipedia.org/wiki/Rock_dots)?
Re: Sometimes What's Normal is Pretty Absurd.
#3Then again, very often what seems absurd is a pretty sensible engineering tradeoff.
Re: Sometimes What's Normal is Pretty Absurd.
#4It took me a while to realize that the author meant Smart (as in http://en.wikipedia.org/wiki/Smart_%28automobile%29 ). Using the marketing typography made it seem generic, which I find amusing in some ironic way. Also, speaking of typography, what's the deal with the bar over the 'o' in TransLoc? Is it like röck döts ( http://en.wikipedia.org/wiki/Rock_dots )?
Thanks for clarification. I missed that completely at first. Even if the marketing dept. wants the logo in small caps, human-readable text has proper names capitalized. That's the way it should be.
Re: Sometimes What's Normal is Pretty Absurd.
#5It took me a while to realize that the author meant Smart (as in http://en.wikipedia.org/wiki/Smart_%28automobile%29 ). Using the marketing typography made it seem generic, which I find amusing in some ironic way. Also, speaking of typography, what's the deal with the bar over the 'o' in TransLoc? Is it like röck döts ( http://en.wikipedia.org/wiki/Rock_dots )?
The bar over the 'o' is a pronunciation hint. It means you should pronounce it with a "long o" sound. Therefore TransLōc is pronounced more like "Trans loak" and less like "Trans lock"
Re: Sometimes What's Normal is Pretty Absurd.
#6This can go in line with questioning the status quo: http://www.fastcodesign.com/1663429/big-innovations-question...
Re: Sometimes What's Normal is Pretty Absurd.
#7It took me a while to realize that the author meant Smart (as in http://en.wikipedia.org/wiki/Smart_%28automobile%29 ). Using the marketing typography made it seem generic, which I find amusing in some ironic way. Also, speaking of typography, what's the deal with the bar over the 'o' in TransLoc? Is it like röck döts ( http://en.wikipedia.org/wiki/Rock_dots )?
When I was a kid, that's how they showed a 'long' vowel as opposed to a short one. So it would be pronounced 'trans-loke' instead of 'trans-lock'.
I don't know the company, but that's my assumption for the logo.
Re: Sometimes What's Normal is Pretty Absurd.
#8It took me a while to realize that the author meant Smart (as in http://en.wikipedia.org/wiki/Smart_%28automobile%29 ). Using the marketing typography made it seem generic, which I find amusing in some ironic way. Also, speaking of typography, what's the deal with the bar over the 'o' in TransLoc? Is it like röck döts ( http://en.wikipedia.org/wiki/Rock_dots )?
The bar over the ō is a macron. It is a diacritic marking a long vowel. Hence you should pronounce 'loc' like 'location.'
Re: Sometimes What's Normal is Pretty Absurd.
#9Nitrogen in fertilizer is extracted from the air (not from petroleum as stated). The hydrogen can be gotten from electrolysis of water, or from methane.
Re: Sometimes What's Normal is Pretty Absurd.
#10While the car example is decent enough in explaining how preferences can be absurd, "distant food" is a pretty poor example. It is not driven by customer preferences, but by economics.