iCloud’s Real Purpose is to Kill Windows
cringely.com
iCloud’s Real Purpose is to Kill Windows
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Re: iCloud’s Real Purpose is to Kill Windows
#2As for the "three years" projection, I'm not sure what the article is saying. Our (mobile) data will be in the cloud within three years? Probably. That Apple will kill Microsoft in three years? Absolutely not. No way. Don't underestimate the power of inertia. Even if Apple manages to entirely kill Microsoft's consumer market share (unlikely) they can survive off enterprise customers just fine. I mean, what do you use on a Mac to compose documents? Word. Are there any others? (I don't have a Mac, so feel free to correct me if I'm mistaken.)
I don't think PCs are going anywhere. People will always need to get serious work done, and larger systems will always be better at that than smaller systems of the same era, if only for the sheer amount of numbers they can crunch. Mobiles are great products with a tremendous amount of utility, but they're complements, not substitutes.
Re: iCloud’s Real Purpose is to Kill Windows
#3iCloud's real purpose is to sell more Apple hardware, not kill Windows. Hurting Windows sales would simply be a side effect.
It's a smart move to put iPads and iPhones on equal footing as the Mac in that regard. If your docs, pictures, apps, and music are all on iCloud, your computers become disposable digital devices. Want a new one? Buy it, all your files are already there waiting for you.
The disposable digital device is a huge idea. Google, Apple, Amazon, and HP all benefit hugely from disposable devices because they all profit hugely from the mass distribution and churn of them. Mobile has a faster consumer turnover than PC's.
For example, my parents have had the same desktop computer running Windows XP since um, 2004 or so I think. Before that they bought a computer in 1995. Most people get a new phone every 1-2 years.
So, upgrade once every 5-10 years or every 2? Which do you think makes Apple more money?
If all your files magically move between devices, and the devices keep getting cheaper, people will naturally upgrade faster. This hurts the Windows monopoly for sure, but the point is not to kill Windows. The point is to increase their own lock-in and device sell rates.
Selling more devices increases profits. That's the point.
Re: iCloud’s Real Purpose is to Kill Windows
#4I think we need to realize that PCs (laptops or desktops) and mobile devices (tablets and mobile phones) are good at different things, and going forward will be used for different things. For example, I'm sure everyone (especially on this site) has noticed that software development is kind of a big thing. I don't see any indication that I'll be developing any software on a mobile device any time soon (especially not…
I think Apple laid out its position very clearly yesterday. The PC isn't going away it's just being demoted. It isn't t he center of your digital universe anymore. But that doesn't mean it isn't useful.
Re: iCloud’s Real Purpose is to Kill Windows
#5iCloud is a great idea, so is Google Apps, so is Office 365. None are designed to "kill Windows". iCloud's real purpose is to sell more Apple hardware, not kill Windows. Hurting Windows sales would simply be a side effect. It's a smart move to put iPads and iPhones on equal footing as the Mac in that regard. If your docs, pictures, apps, and music are all on iCloud, your computers become disposable digital devices. W…
Re: iCloud’s Real Purpose is to Kill Windows
#6Re: iCloud’s Real Purpose is to Kill Windows
#7Add to that, Windows Live's offerings such as Mesh, Hotmail (with Windows Live Mail client), SkyDrive and Office home and student edition are actually really good despite them not getting as much press coverage.
People only talk about stuff when they are directly marketed at, are hyped or are unhappy. If they are happy, it rarely gets a mention. There might just be a lot of happy Windows users ambling past the Apple Store without even looking (or understanding).
Re: iCloud’s Real Purpose is to Kill Windows
#8I think we need to realize that PCs (laptops or desktops) and mobile devices (tablets and mobile phones) are good at different things, and going forward will be used for different things. For example, I'm sure everyone (especially on this site) has noticed that software development is kind of a big thing. I don't see any indication that I'll be developing any software on a mobile device any time soon (especially not…
Cringely is in the business of trying to look prophetic so he makes wild predictions like this to get attention. I don't think anyone, Apple included, things the Personal Computer is going anywhere for the very reasons you laid out above. Even with a wireless keyboard and a Monitor hooked up the iPad isn't sufficient for any serious writing, coding, photo editing, etc... You still need a PC for that. I think Apple la…
Here's the clip: http://www.youtube.com/watch?v=3_Dlq4B56CI
Re: iCloud’s Real Purpose is to Kill Windows
#9iCloud is a great idea, so is Google Apps, so is Office 365. None are designed to "kill Windows". iCloud's real purpose is to sell more Apple hardware, not kill Windows. Hurting Windows sales would simply be a side effect. It's a smart move to put iPads and iPhones on equal footing as the Mac in that regard. If your docs, pictures, apps, and music are all on iCloud, your computers become disposable digital devices. W…
Upvoted b/c I think your rejection of Cringely is right, but the reason is different. Jobs/Apple are not in this for the money. They simply believe that iOS + cloud is a better way to compute.
Re: iCloud’s Real Purpose is to Kill Windows
#10iCloud is a great idea, so is Google Apps, so is Office 365. None are designed to "kill Windows". iCloud's real purpose is to sell more Apple hardware, not kill Windows. Hurting Windows sales would simply be a side effect. It's a smart move to put iPads and iPhones on equal footing as the Mac in that regard. If your docs, pictures, apps, and music are all on iCloud, your computers become disposable digital devices. W…
Upvoted b/c I think your rejection of Cringely is right, but the reason is different. Jobs/Apple are not in this for the money. They simply believe that iOS + cloud is a better way to compute.
It is a win-win for Aplle and the consumer, which is a great place for a company to be.