SaaS metrics: why activation rate is so important

I share some of my learnings from building Split:

- why NRR is the most important SaaS metric - NRR decays with activation. - Quicker you activate, the higher your NRR - If you want to improve NRR, improve your activation rate.

Great read. Loved the part on a "good activation definition." Rallying a team behind this is key...