Big Reddit Changes Coming? Conde Nast Purchases 285 Reddit Domain Names
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Re: Big Reddit Changes Coming? Conde Nast Purchases 285 Reddit Domain Names
#2> If you did not have specific plans for 285 domain names (which would cost over $2200 to register for one year), you normally would not purchase them.
Clearly the author has never worked with a content company on the web (writing for a blog aside). This kind of thing happens all the time. Purchasing domain name permutations related to your brand en masse is still usually cheaper than going through the legal process of taking ownership from another party.
Re: Big Reddit Changes Coming? Conde Nast Purchases 285 Reddit Domain Names
#3> If you did not have specific plans for 285 domain names (which would cost over $2200 to register for one year), you normally would not purchase them. Clearly the author has never worked with a content company on the web (writing for a blog aside). This kind of thing happens all the time. Purchasing domain name permutations related to your brand en masse is still usually cheaper than going through the legal process…
I agree. $2200 is close to nothing for a company as big as Condé Nast. And it's certainly less than what a lawyer would cost to try to get back one of these domains.
Re: Big Reddit Changes Coming? Conde Nast Purchases 285 Reddit Domain Names
#4Didn't Reddit drop down to one developer sometime recently? If "something big" is coming -- involving 285 domain names -- I would hate to be that one developer.
Re: Big Reddit Changes Coming? Conde Nast Purchases 285 Reddit Domain Names
#5Sounds like someone at CN found a new domain registration toy...
Re: Big Reddit Changes Coming? Conde Nast Purchases 285 Reddit Domain Names
#6Didn't Reddit drop down to one developer sometime recently? If "something big" is coming -- involving 285 domain names -- I would hate to be that one developer.
I seem to recall reading they actually hired people recently, or were in the process of doing so.
Re: Big Reddit Changes Coming? Conde Nast Purchases 285 Reddit Domain Names
#7> If you did not have specific plans for 285 domain names (which would cost over $2200 to register for one year), you normally would not purchase them. Clearly the author has never worked with a content company on the web (writing for a blog aside). This kind of thing happens all the time. Purchasing domain name permutations related to your brand en masse is still usually cheaper than going through the legal process…
Also, it's hard to imagine that they could possibly have specific plans for 285 domain names ranging from zenreddit.com to redditsex.com. Oh, and my personal favourite, redditthe.com
Re: Big Reddit Changes Coming? Conde Nast Purchases 285 Reddit Domain Names
#8This is a good example of coming to the right conclusion for the wrong reasons.
Big things are indeed coming for reddit, but it has a lot more to do with Conde Nast finally investing some money in personnel than the fact that they registered redditgreen.com and redditblue.com.
Re: Big Reddit Changes Coming? Conde Nast Purchases 285 Reddit Domain Names
#9> If you did not have specific plans for 285 domain names (which would cost over $2200 to register for one year), you normally would not purchase them. Clearly the author has never worked with a content company on the web (writing for a blog aside). This kind of thing happens all the time. Purchasing domain name permutations related to your brand en masse is still usually cheaper than going through the legal process…
Yeah... there's a disconnect here between the idea of "big plans" and spending $2200. The latter is not a particularly large expenditure, representing maybe a week or less of dev. time including all overhead.
Re: Big Reddit Changes Coming? Conde Nast Purchases 285 Reddit Domain Names
#10This is a brand protection move, pure and simple. Easier to throw money at it now than to waste a retained lawyer's time writing cease and desist letters later.