Heisting the App Store: 500,000 Paid Downloads in 1 Week
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Re: Heisting the App Store: 500,000 Paid Downloads in 1 Week
#2That was an amazing launch, no doubt about it.
All the theatre of an Apple product launch. Well done.
Re: Heisting the App Store: 500,000 Paid Downloads in 1 Week
#3Hats off to tap*3 for creating a moneymachine once again. Too bad there is no word about the amount of time it took them to develop the app.
Edit: in their previous blog post they say it was "Nearly two years in the making…", but that still doesn't mean actual development time.
Re: Heisting the App Store: 500,000 Paid Downloads in 1 Week
#4From the title, I really really thought this was going to be about paying for downloads to force your way in to the top charts. I'm very glad to see that this is actually a great success story instead.
Congrats, guys!
Re: Heisting the App Store: 500,000 Paid Downloads in 1 Week
#5Hats off to tap*3 for creating a moneymachine once again. Too bad there is no word about the amount of time it took them to develop the app. Edit: in their previous blog post they say it was "Nearly two years in the making…", but that still doesn't mean actual development time.
We were actively developing the app for over a year and a half, in part due to a reboot midway. (The safe, prize and much of the game didn't exist until midway through!)
Re: Heisting the App Store: 500,000 Paid Downloads in 1 Week
#6From the title, I really really thought this was going to be about paying for downloads to force your way in to the top charts. I'm very glad to see that this is actually a great success story instead. Congrats, guys!
MacHeist, on which this is apparently based, sells a bundle of software for far less than their usual price. It's not the same as paying for downloads, but...
Re: Heisting the App Store: 500,000 Paid Downloads in 1 Week
#7From the title, I really really thought this was going to be about paying for downloads to force your way in to the top charts. I'm very glad to see that this is actually a great success story instead. Congrats, guys!
Thanks! Have to say the idea of paid downloads has always been gross to us, definitely hurts the ecosystem and tips things over in favor to companies like EA who have cash to burn. We work pretty hard to pick up new fans, then produce apps that they'll actually find cool and pick up on their own :)
Re: Heisting the App Store: 500,000 Paid Downloads in 1 Week
#8The App Store is very momentum driven. If you can get your app into the Top 25 Paid with a high star rating, via social media, emails, etc., you are golden. There are lots of users like me that will download almost anything that is highly rated, popular, and $1.
Paid downloads work for the same reason, although usually the star ratings drop quickly once the natural downloads exceed the paid-for ones, so they drop out of the list fast. You still do need a quality app at the end of the day.
(I also wonder how many downloads are driven by some of the unusual uses of the iPhone hardware that I think people would talk about to friends.)
Re: Heisting the App Store: 500,000 Paid Downloads in 1 Week
#9The App Store is very momentum driven. If you can get your app into the Top 25 Paid with a high star rating, via social media, emails, etc., you are golden. There are lots of users like me that will download almost anything that is highly rated, popular, and $1. Paid downloads work for the same reason, although usually the star ratings drop quickly once the natural downloads exceed the paid-for ones, so they drop out…
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Re: Heisting the App Store: 500,000 Paid Downloads in 1 Week
#10> This was tweeted out and shared to a couple hundred thousand fans following on twitter and Facebook ...
Looks like they already had a lot of customers.