The proliferation of disingenuous music marketing and playlisting services
1–10 of 39 posts
Re: The proliferation of disingenuous music marketing and playlisting services
#2Hope you find my Medium post thought provoking.
Incentives in the music industry are setup such that any company offering promotional services to artists (ad agency, PR firm, promoter, radio promo, marketing department, etc) can quietly go to fiverr.com, buy 100,000 bot streams for $20, then take credit for their client’s rise in popularity—-getting the artist to pay again.
Which, because of how streaming services pay, steals from artists who have real/organic streams.
Re: The proliferation of disingenuous music marketing and playlisting services
#3Similar problem, different platform: every time I post music on Soundcloud I get likes and comments from bots that want me to pay for reposts.
They seem to have a huge problem at SC and it’s not clear to me that they have any reason to try to stop it. I have been reporting this behavior for years and from my perspective it hasn’t gotten any better.
I have no evidence for this but it feels like Soundcloud is on life support and they have zero or near-zero developers working on it.
Re: The proliferation of disingenuous music marketing and playlisting services
#4Similar problem, different platform: every time I post music on Soundcloud I get likes and comments from bots that want me to pay for reposts. They seem to have a huge problem at SC and it’s not clear to me that they have any reason to try to stop it. I have been reporting this behavior for years and from my perspective it hasn’t gotten any better. I have no evidence for this but it feels like Soundcloud is on life s…
Could be, but big sites are always more able to ignore fraud than I'd hope.
eBay has a "compromised account monetization" bot that has used the exact same distinctive fraudulent listings weekly for years and they still use a manual process to deal with it.
Re: The proliferation of disingenuous music marketing and playlisting services
#5Similar problem, different platform: every time I post music on Soundcloud I get likes and comments from bots that want me to pay for reposts. They seem to have a huge problem at SC and it’s not clear to me that they have any reason to try to stop it. I have been reporting this behavior for years and from my perspective it hasn’t gotten any better. I have no evidence for this but it feels like Soundcloud is on life s…
I for one believe a lot of services - also e.g. Twitter, Youtube, etc - don't do much about the bots because they earn revenue from it. Twitter doesn't care if an ad impression is from a bot, they will get paid for it anyway - until the advertisers decide to pull out of course. I'm sure they are constantly trying to walk the line between too many and not enough bot activity.
I mean with email, spambots are always a net negative because the services that pass e-mails through do not get paid for them. But Twitter does. If you get a bot tweet on your feed, or a bot-promoted one, you engage with it and Twitter gets paid (in 'engagement', the magical currency).
Re: The proliferation of disingenuous music marketing and playlisting services
#6Hope you find my Medium post thought provoking. Incentives in the music industry are setup such that any company offering promotional services to artists (ad agency, PR firm, promoter, radio promo, marketing department, etc) can quietly go to fiverr.com, buy 100,000 bot streams for $20, then take credit for their client’s rise in popularity—-getting the artist to pay again. Which, because of how streaming services pa…
Are there any music curating channels on YT or elsewhere that can filter through that mess? I guess the challenge there is keeping the curator honest and not 'sponsored'
Re: The proliferation of disingenuous music marketing and playlisting services
#7So nefarious people could potentially DDoS artists they don’t like using bot plays to get their tracks removed. I can’t think of a real economic reason to do that besides perhaps offering the only cover version of a popular on Spotify that gets removed, which would juice your own plays.
Re: The proliferation of disingenuous music marketing and playlisting services
#8Similar problem, different platform: every time I post music on Soundcloud I get likes and comments from bots that want me to pay for reposts. They seem to have a huge problem at SC and it’s not clear to me that they have any reason to try to stop it. I have been reporting this behavior for years and from my perspective it hasn’t gotten any better. I have no evidence for this but it feels like Soundcloud is on life s…
I chose bandcamp over soundcloud because I don't have face tattoos, but that kind of judginess really just covers for risk aversion and perfectionistic failure chasing. I may switch based on the rationale that a product is only as good as it needs to be and crapiness that persists can be a leading indicator of growth. While bandcamp is earnest and comfortable for the kind of stuff I do (just a place to share with friends), it may be a bit too cool for school if I actually ended up producing something people want.
Soundcloud really looked like they were growing faster than their ability to handle it. Thinking it may actually be the smarter play.
Re: The proliferation of disingenuous music marketing and playlisting services
#9So nefarious people could potentially DDoS artists they don’t like using bot plays to get their tracks removed. I can’t think of a real economic reason to do that besides perhaps offering the only cover version of a popular on Spotify that gets removed, which would juice your own plays.
Finally a way to stop hearing that bloody Mariah Carey Christmas song all the time in every store I go to...
Re: The proliferation of disingenuous music marketing and playlisting services
#10Similar problem, different platform: every time I post music on Soundcloud I get likes and comments from bots that want me to pay for reposts. They seem to have a huge problem at SC and it’s not clear to me that they have any reason to try to stop it. I have been reporting this behavior for years and from my perspective it hasn’t gotten any better. I have no evidence for this but it feels like Soundcloud is on life s…
> I have no evidence for this but it feels like Soundcloud is on life support and they have zero or near-zero developers working on it.
Well they have been teetering on the brink of collapse for a long time, so no, I wouldn't expect them to have tons of resources. I'm surprised they're still around to be honest.