How to find non-conformists for your startup

Good luck on walking the fine line between the creative and the perverse. You get it wrong and you introduce an actual negative into the group.

The best non-conformists are those who can conform, and demonstrate that in a productive way, but really prefer to crayon outside the lines. Those sorts maintain enough empathy with the rest of the team to be a good “team player”, and are then able to introduce new ideas into an environment of “let’s give it a go” instead of active hostility to the jerk.