Why Content Is King
divinations.substack.com
Why Content Is King
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Re: Why Content Is King
#2I am not sure that it is about content. It is more about some important factors of contemporary businesses and especially startups:
- Scale Economies - the more you invest the more profit you get
- Network Economies - platform business models like Amazon
- Counter Positioning - Vanguard and ETFs
- Switching Costs - this is why Facebook still exists
- Branding -
- Cornered Resource - patents etc.
- Process Power - this is why governments still exist :)
Re: Why Content Is King
#3I really enjoyed reading this article. One key takeaway for me was how its in the interest of companies like Substack to initially have a lot of high profile creators defect from their motherships (like a lot of journalists have recently done) and then eventually decrease reliance on the superstars so that Substack's value doesnt immediately decrease once these superstars leave.
Very related to this article is this article about the need for a creator middle class. https://li.substack.com/p/building-the-middle-class-of-the
Re: Why Content Is King
#4A good start would be to stop using this stupid terminology. Quoting RMS [0]:
I think it is ok for authors (please let's not call them creators, they are not gods) to ask for money for copies of their works (please let's not devalue these works by calling them content) in order to gain income (the term compensation falsely implies it is a matter of making up for some kind of damages).
[0] https://web.archive.org/web/20171108235001/http://mail.fsfeu...
Re: Why Content Is King
#5Content sells the tech. The tech makes the most money though.
Microsoft is 1 tril bigger in market cap than Disney. Strange to use a Bill gates quote and then discuss Disney films.
Nintendo as a company makes more money on selling consoles, than on Zelda.
The article touches on this and could expand on it. No new tech launch is going to work without content, so in that sense it is king, but the money is in the tech.
Re: Why Content Is King
#6Content sells the tech. The tech makes the most money though. Microsoft is 1 tril bigger in market cap than Disney. Strange to use a Bill gates quote and then discuss Disney films. Nintendo as a company makes more money on selling consoles, than on Zelda. The article touches on this and could expand on it. No new tech launch is going to work without content, so in that sense it is king, but the money is in the tech.
It's a little strange relationship. Tech without content can't survive. Whereas good content can spread far and wide without tech.
Re: Why Content Is King
#7Content sells the tech. The tech makes the most money though. Microsoft is 1 tril bigger in market cap than Disney. Strange to use a Bill gates quote and then discuss Disney films. Nintendo as a company makes more money on selling consoles, than on Zelda. The article touches on this and could expand on it. No new tech launch is going to work without content, so in that sense it is king, but the money is in the tech.
It's a little strange relationship. Tech without content can't survive. Whereas good content can spread far and wide without tech.
It can't though. Books, printing presses, etc. are all forms of technology. Good content can't as easily propagate and proliferate without the infrastructure created by the tooling that supports the activity. You might be inclined to state that this belabors the point of being specific about modern Web technologies, but still - the medium is the message. They are still linked even if the underlying technologies change.
Re: Why Content Is King
#8Conflating "media" and "content" is the issue here.
Facebook is successful because of content. Google+ failed because there wasn't any content.
Heading tech up against content in some way is also a silly argument. Good tech supports the transmission of content. Bad tech gets in the way. Good content is enabled by good tech.
Ultimately, a web page with some stirring, moving or life changing words on it is going to have more potential impact than all the NerdMagic in the world. But: they're heavily codependent.
Re: Why Content Is King
#9Earlier quoted context omitted.
It's a little strange relationship. Tech without content can't survive. Whereas good content can spread far and wide without tech.
It can't though. Books, printing presses, etc. are all forms of technology. Good content can't as easily propagate and proliferate without the infrastructure created by the tooling that supports the activity. You might be inclined to state that this belabors the point of being specific about modern Web technologies, but still - the medium is the message. They are still linked even if the underlying technologies chang…
Good content can't propagate as fast without technology, but it can spread far and wide.
The "tech" used in spreading the Iliad and the Ramayana was the spoken word. And yet they spread across countries and cultures.
Re: Why Content Is King
#10[deleted]