The Sophie Choice
stevenlevy.com
The Sophie Choice
1–10 of 18 posts
Re: The Sophie Choice
#2It's a beautiful ad.
Re: The Sophie Choice
#3It's a beautiful ad.
And I can't see it because the page does not load.
Re: The Sophie Choice
#4In other words: Google is getting older.
Re: The Sophie Choice
#5The Sophie ad is something different, less an interesting experiment in breaking an internal rule than a simple push for a product (the Chrome browser) that Google wants more users to sample.
Except I don't understand how the ad has anything to do with Chrome. It seems more like an ad for Gmail, or maybe just email itself. You don't need chrome to do all that crap.
Re: The Sophie Choice
#6The Sophie ad is something different, less an interesting experiment in breaking an internal rule than a simple push for a product (the Chrome browser) that Google wants more users to sample. Except I don't understand how the ad has anything to do with Chrome. It seems more like an ad for Gmail, or maybe just email itself. You don't need chrome to do all that crap.
With ChromeOS on the horizon, I think they are trying to rebrand Chrome (the word and the logo) as something that transcends the specific browser.
Chrome, be it the browser that runs on your OS, or the thing your laptop runs on, is everything you need.
Re: The Sophie Choice
#7It's a beautiful ad.
And I can't see it because the page does not load.
Loads fine now, but here you go: http://www.youtube.com/watch?v=R4vkVHijdQk
Re: The Sophie Choice
#8The Sophie ad is something different, less an interesting experiment in breaking an internal rule than a simple push for a product (the Chrome browser) that Google wants more users to sample. Except I don't understand how the ad has anything to do with Chrome. It seems more like an ad for Gmail, or maybe just email itself. You don't need chrome to do all that crap.
You also don't need Johnson and Johnson baby soap to wash your baby. Any soap would do.
Re: The Sophie Choice
#9I thought it's more for Chrome as a brand, and as a vision. It relates to both Chrome as a browser and ChromeOS as a system. Generally users don't understand and don't need to understand the difference.
I played with the Cr-48 recently and thought it wouldn't succeed, being at an inconvenient position between my Macbook Pro and iPad. If I sat down at a desk, I'd prefer my MBP either to code, browse the web on my external monitor, or perform other tasks like sorting my photos or music collection. If I wanted to browse the web while in bed or on the couch, I'd use my iPad. Similarly if I wanted to bring something out. The Cr-48 didn't fit in for me. I thought that Google would do better if they focused on making Android for the tablet form factor even better since it seems like that form factor is the winner in the near future.
But perhaps I'm wrong. Watching the video, I realised that maybe putting things on the cloud is how Google envisions Chrome. For casual users, you don't need hardware that has a user-writeable disk for storage or powerful machines. Perhaps there is still a (major) group of users that can do with a laptop form factor, with built-in camera, wifi and/or 3G connectivity that focuses on web applications and websites. The video clearly shows what's possible. It doesn't have to be Gmail. It could well be Facebook. It isn't a toned down netbook, it is a machine that has good connectivity to the cloud with a laptop form factor.
The Cr-48 looks similar to the black Macbook which Apple used to sell. It already looks good. But imagine a version with a Macbook Air design?
Pieces of these are obvious, but put together and you have a story.