We've completed our first iOS app, Eggaduppa, and released it a few weeks ago (it's free). We've received good press from The Next Web as well as a local news station, but we seem to be having trouble on how best to pitch the concept to the public, but once we sell them on the idea they're hooked.
Currently we're pitching it as the "next great social experiment. The rock-paper-scissors of the modern day where you can win up to $1000 if you outsmart the other people playing". I promise we're completely legit and actually just sent out the first batch of winnings last weekend (we pay the winnings through the ad revenue we generate). How do we make ourselves not sound like a scam while also selling the game as something you'd want to play?
tl;dr: We've got an app with a game mechanic that hasn't been done before so we're having trouble selling people on it.