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Microsoft Clarity – Analytics for Websites

clarity.microsoft.com

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Re: Microsoft Clarity – Analytics for Websites

#6
> Clarity is a free service.

this actually looks pretty neat, and seems super simple to install. the pricing is free. demo looks great.

I don't get the catch. is this just a marketing scheme to get their name out? why would they give out a data intensive product like this for free?

i just installed it, so we will see.

Re: Microsoft Clarity – Analytics for Websites

#7

> Clarity is a free service. this actually looks pretty neat, and seems super simple to install. the pricing is free. demo looks great. I don't get the catch. is this just a marketing scheme to get their name out? why would they give out a data intensive product like this for free? i just installed it, so we will see.

The answer is always: "if the product is free, you are the product".

They would gain huge insights on websites and users.

Re: Microsoft Clarity – Analytics for Websites

#10
post #8

If you care at least a bit about privacy, having such a service for "free" from Microsoft is really worrying. You are probably better off going with something like Matomo or userTrack.

It’d be great if someone who speaks legalise could read the terms and share the highlights in plain English.

While the “if you’re not paying you’re the product” statement is still true, Microsoft’s motive can be more grand, ie. dethrone Google Analytics, as a business objective and less so about collecting usage data.

That said, it’s probably not the case.

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