Ask HN: Marketing Tips for Developers?

#1

Post by Jim_Neath » Thu, Apr 28, 2011, 8:50 AM UTC

I'm a coder who builds websites that I think are awesome and useful. The problem I have is getting people to my apps and conveying how useful they are to the general public.

How can I get better at this? Are there any videos I should watch? Any websites or books I should read? Any tips?

Re: Ask HN: Marketing Tips for Developers?

#2

Post by LukeFitz » Thu, Apr 28, 2011, 9:28 AM UTC

Googling turns up these relevant articles:

This seems to me to be the best of the lot; some great descriptive tips and links to other articles.

http://www.wilsonweb.com/articles/checklist.htm

Here's one even mentioning Y-Combinator:

http://www.scribd.com/doc/24126/How-to-market-your-website-o...

And some others:

http://blog.fairsoftware.net/2009/07/09/good-programmers-don...

http://www.wordsinarow.com/marketing.html

Re: Ask HN: Marketing Tips for Developers?

#3

Post by gspyrou » Thu, Apr 28, 2011, 9:46 AM UTC

A good presentation for mobile apps marketing (not websites but quite similar in general concepts) http://www.youtube.com/watch?v=kBwomf0ZBlE

Re: Ask HN: Marketing Tips for Developers?

#4

Post by aparadja » Thu, Apr 28, 2011, 10:06 AM UTC

I've been satisfied with the simple (perhaps unsexy) strategy of writing answers to people's problems.

If your site solves a problem, there's probably a lot of forum posts and yahoo answers questions and blog posts about the problem. Google the problem from the user's perspective. For example, something like "how do I make animated gifs from videos?"

I registered an account on about a dozen forums and answered all the similar questions without spammily forcing my solution. Same thing with yahoo answers and blog comments. It doesn't even really matter if you get inbound links or not. With a few days' effort, your site will be mentioned as an answer on all the top search results for the problem.