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Tell HN: I put my startup up for sale. Enterprise-grade social media management

flippa.com

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Re: Tell HN: I put my startup up for sale. Enterprise-grade social media management

#3
We've been working on Socialblaze for over a year. We strongly believe in the product and have users who would attest to how critical/useful it has been for them. We have a very strong roadmap that clearly differentiates us and solves problems that nobody in our space is solving. However, simply, we ran out of money and weren't able to secure the funding we needed.

We have some of the top brands and agencies using it. However, we need more users and don't have the necessary budget to do proper marketing and continue to develop on our roadmap. We want to give the product to someone who can take it and has the resources it needs.

Clickable link to product: http://www.socialblazeapp.com

Re: Tell HN: I put my startup up for sale. Enterprise-grade social media management

#5
Tell us what your website is and what it does.

I'm sure that this information is in the linked article, but so that this isn't just an advertisement for your sale, tell us about it. How'd you market it, why did it "fail"? What made you decide to sell? How'd you settle on a price? What do you plan on doing after this? Are there employees that come with this? What's it written in etc. etc. etc.

Re: Tell HN: I put my startup up for sale. Enterprise-grade social media management

#7
post #5

Tell us what your website is and what it does. I'm sure that this information is in the linked article, but so that this isn't just an advertisement for your sale, tell us about it. How'd you market it, why did it "fail"? What made you decide to sell? How'd you settle on a price? What do you plan on doing after this? Are there employees that come with this? What's it written in etc. etc. etc.

I just left a comment here: http://news.ycombinator.com/item?id=2486586

In terms of the price; the $20,000 is just the minimum offer. It will take at least $500,000 in development effort to re-create the software we've built; so there's a lot of value in the technology.

Re: Tell HN: I put my startup up for sale. Enterprise-grade social media management

#8

why do you have the listing for 3 months? is there a buy it now or do bidders have to wait?

It's not an auction on Flippa. It's a private sale; meaning people make offers and we accept the one we like. We did this because we want to make sure the product goes to someone who will do something with it.

We don't want to wait the 3 months. We would prefer to sell as soon as possible so that the product doesn't fall behind in terms of the roadmap / competitors.

Re: Tell HN: I put my startup up for sale. Enterprise-grade social media management

#9

Can you share some usage stats. For e.g. number of users etc? also some technical details on how the platform was built would be helpful. Thanks.

What I posted on the Flippa site:

To make showing the stats easiest, I'll focus on the past 90 days: From Jan 25 to Aprl 24, we've had 1916 unique visits. The average time per visit is 4 mins. From those visits; we've had 319 signups to our product. That's a 16% conversion rate.

We also ran some SEM campaigns, Facebook + LinkedIn ads. We had a 13% conversion rate from Facebook ads. And a 5-40% conversion rate on LinkedIn depending on the ad. With the right marketing budget, you should be able to drive a lot of signups and usage to the product.

Our actual application (app.socialblazeapp.com) has had 737 visits in the past 90 days. Average time spend inside our application, per visit is 11 minutes.

The tech is all Microsoft based. The application is ASP.Net MVC 2.0 C# using SQL Azure. We are hosted on Windows Azure although you can easily move the application to dedicated windows servers and to use MS SQL.

Re: Tell HN: I put my startup up for sale. Enterprise-grade social media management

#10
post #7
post #5

Tell us what your website is and what it does. I'm sure that this information is in the linked article, but so that this isn't just an advertisement for your sale, tell us about it. How'd you market it, why did it "fail"? What made you decide to sell? How'd you settle on a price? What do you plan on doing after this? Are there employees that come with this? What's it written in etc. etc. etc.

I just left a comment here: http://news.ycombinator.com/item?id=2486586 In terms of the price; the $20,000 is just the minimum offer. It will take at least $500,000 in development effort to re-create the software we've built; so there's a lot of value in the technology.

Is that a "no"? The comment you're linking me doesn't say much other than:

"We tried this, now we're selling it."

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