Grouparoo: Open-source app to sync customer data with 3rd party tools
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Re: Grouparoo: Open-source app to sync customer data with 3rd party tools
#2I worked with the Grouparoo guys years ago at TaskRabbit. They're a super impressive team. Excited to watch their progress with Grouparoo!
Re: Grouparoo: Open-source app to sync customer data with 3rd party tools
#3Thanks for checking us out! Co-founder here, happy to answer any questions. There is so much to do in this space, but we’re excited to be getting started.
No engineer wakes up in the morning excited to sync data to Marketo, so we started there - `npm install` and so you can get back to building the core product. We make data self-serve for your non-technical colleagues and we handle all the exhausting integration stuff you don’t want to think about (API nuances, rate limiting, retrying, batching, etc).
Re: Grouparoo: Open-source app to sync customer data with 3rd party tools
#4Thanks for checking us out! Co-founder here, happy to answer any questions. There is so much to do in this space, but we’re excited to be getting started. No engineer wakes up in the morning excited to sync data to Marketo, so we started there - `npm install` and so you can get back to building the core product. We make data self-serve for your non-technical colleagues and we handle all the exhausting integration stu…
Does grouparoo need to deal with GDPR? If so, how is it handled?
Re: Grouparoo: Open-source app to sync customer data with 3rd party tools
#5Thanks for checking us out! Co-founder here, happy to answer any questions. There is so much to do in this space, but we’re excited to be getting started. No engineer wakes up in the morning excited to sync data to Marketo, so we started there - `npm install` and so you can get back to building the core product. We make data self-serve for your non-technical colleagues and we handle all the exhausting integration stu…
Does grouparoo need to deal with GDPR? If so, how is it handled?
Good question!
GDPR is about giving users control and visibility over their personal data and controlling personally identifiable information.
Grouparoo is an open source app that runs in your own infrastructure (AWS, etc) and it does segmentation of users. The effect of that is that less info leaves your world and goes to third parties. For example, you used to send an address and lifetime value to Braze so that you could make a “high value Bay Area customers” group over there. Now you keep that in house.
On top of that, whatever information is leaving now has a chokepoint, so you can stop sending a user to Braze (and everywhere else) if that is the requirement or return all the information about them easily if that is the ask.
Re: Grouparoo: Open-source app to sync customer data with 3rd party tools
#6Oh wow, this reminds of Hightouch (https://hightouch.io) and Rudder (https://rudderstack.com). It's interesting that all of these are positioned around data warehouses, which is generally very messy to deal with.
Re: Grouparoo: Open-source app to sync customer data with 3rd party tools
#7Oh wow, this reminds of Hightouch ( https://hightouch.io ) and Rudder ( https://rudderstack.com ). It's interesting that all of these are positioned around data warehouses, which is generally very messy to deal with.
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Re: Grouparoo: Open-source app to sync customer data with 3rd party tools
#8Oh wow, this reminds of Hightouch ( https://hightouch.io ) and Rudder ( https://rudderstack.com ). It's interesting that all of these are positioned around data warehouses, which is generally very messy to deal with.
Thanks for the links.
Overall, there's an interesting organizational dynamic that we've seen around data enablement. Marketing and other operational teams need it and it's often locked in the product space. It's usually not a priority for the eng team because they are focused on the core product, but the data is there. The important stuff (ETL copy of the product db) is usually not a huge mess.
We are inspired by warehouse tools like Looker that made that accessible to more people, giving them autonomy to be successful. Grouparoo takes that one step further to add on top of the data and make it actionable in all the other places that people want it.
Re: Grouparoo: Open-source app to sync customer data with 3rd party tools
#9Oh wow, this reminds of Hightouch ( https://hightouch.io ) and Rudder ( https://rudderstack.com ). It's interesting that all of these are positioned around data warehouses, which is generally very messy to deal with.
Thanks for the links. Overall, there's an interesting organizational dynamic that we've seen around data enablement. Marketing and other operational teams need it and it's often locked in the product space. It's usually not a priority for the eng team because they are focused on the core product, but the data is there. The important stuff (ETL copy of the product db) is usually not a huge mess. We are inspired by war…
I see, yeah that makes sense. The integrations on your website kind of clarify your point too.
You are moving up the stack, and providing value at that layer. As a general rule that formula works in most industries.
I'm a big fan of looker, and I hope to see you guys grow!
Re: Grouparoo: Open-source app to sync customer data with 3rd party tools
#10I had a demo of Grouparoo a few weeks ago -- super cool platform that solves so many ETL / integration challenges.