Principles for Naming a Brand
mmarchny.com
Principles for Naming a Brand
1–10 of 13 posts
Re: Principles for Naming a Brand
#2I don't want to sound snarky... but I can't even pronounce this website's domain name. This breaks their own rules.
Re: Principles for Naming a Brand
#3I don't want to sound snarky... but I can't even pronounce this website's domain name. This breaks their own rules.
Aside: I personally think large typography is a terrible trend in design - in this case, it takes the valuable space on the user's first view of the page (without scrolling) and they waste it on one word "Naming".
Re: Principles for Naming a Brand
#4I find it quite amusing how brand names evolve. You can tell that "Flickr" came about from 2000's web 2.0 era. Similarly "Ultramax" from the 80's and "Rotomatic" from the 70's. Going by my last name, "Panchal & Sons Co." and "Panchal Brothers" would have come from the 19th and early 20th century.
I would say go back in time and explore various trends, and take inspiration from them. Also, explore different cultures and come up with made up words if it doesn't offend anyone, for e.g. "Masimoto" (Japan).
Re: Principles for Naming a Brand
#5I find it quite amusing how brand names evolve. You can tell that "Flickr" came about from 2000's web 2.0 era. Similarly "Ultramax" from the 80's and "Rotomatic" from the 70's. Going by my last name, "Panchal & Sons Co." and "Panchal Brothers" would have come from the 19th and early 20th century. I would say go back in time and explore various trends, and take inspiration from them. Also, explore different cultures a…
Likewise, the Fender Telecaster and Stratocaster were incredibly '50s names (and awesome names, but very in line with '50s branding).
Re: Principles for Naming a Brand
#6For the sake of your users, please NEVER EVER name your brand or product after a generic word. It makes it nigh impossible for anyone to google search you or forums where people are solving problems.
For example, Firefox is a good name. It's unique but easy to spell and search for. Searching for "Firefox not refreshing" will usually return relevant results.
Cups is not a good, but you can eliminate most unrelated results by using "cupsd", "linux cups" or "cups print spooler" when searching for help.
Motion on the other hand is an absolutely horrible name. While it accurate describes what the software does (security camera motion detection), trying to troubleshoot the software is a PITA because "pets triggering motion" is absolutely useless as a search query and there isn't really a good way to eliminate everything on the internet related to moving pets.
Re: Principles for Naming a Brand
#7Damn. I misread the title as "How to Name a BAND
Re: Principles for Naming a Brand
#8"McDonalds" listed as an example under Spelling, Spaces, Hyphens - Option 4 confuses me. Sure, it may have been a compound in its original language ("Mc" meaning "Son/Son of" IIRC) but I wouldn't consider it one in modern English. Definitely sticks out to me among the other reasonable examples. Of the options listed, I'd categorize it as timeless given that it's based on the founders' last name.
Re: Principles for Naming a Brand
#9For the sake of your users, please NEVER EVER name your brand or product after a generic word. It makes it nigh impossible for anyone to google search you or forums where people are solving problems. For example, Firefox is a good name. It's unique but easy to spell and search for. Searching for "Firefox not refreshing" will usually return relevant results. Cups is not a good, but you can eliminate most unrelated res…
Apple is an exception.
Re: Principles for Naming a Brand
#10Damn. I misread the title as "How to Name a BAND
Pretty much a band name is a brand.