When will users become Adwords-blind?

#1

Post by master54 » Thu, May 24, 2007, 4:55 PM UTC

No post body was provided.

Re: When will users become Adwords-blind?

#2

Post by master54 » Thu, May 24, 2007, 4:56 PM UTC

Given how users got banners-blind after some years of conditioning, how long would it take for them to become Adwords-blind, especially with 99.999999999999999999999% of websites forcing these ads on them via Adsense?

Re: When will users become Adwords-blind?

#3

Post by tx » Thu, May 24, 2007, 6:27 PM UTC

Aren't they, already? I hear that effectiveness of ads placed outside of search results context (google themselves) is pretty low.

Re: When will users become Adwords-blind?

#4

Post by newbiedude » Thu, May 24, 2007, 7:24 PM UTC

google is already trying new things to make sure you just dont click by accident, such as making you do something to pay you (ie, sign up for a newsletter, actually BUY a product), but if they were to do that fully, they'd loose a lot of revenue as I feel that most people that click on ads do so by accident or out of curiosity, not necessarily with the intent of actually purchasing a product or a service

Re: When will users become Adwords-blind?

#5

Post by pootytang » Thu, May 24, 2007, 7:26 PM UTC

If the adwords are relevant, why would users ignore them? Adwords are fundamentally different from banners in that they are customized to the query. If they were so ineffective, where would all of google's money be coming from?

Re: When will users become Adwords-blind?

#6

Post by sodadigg » Thu, May 24, 2007, 7:28 PM UTC

http://www.teenwag.com/

Re: When will users become Adwords-blind?

#7

Post by aaroneous » Thu, May 24, 2007, 7:30 PM UTC

I don't believe I have ever clicked on adwords. In fact, I generally have an aversion to them.

Re: When will users become Adwords-blind?

#8

Post by newbiedude » Thu, May 24, 2007, 8:15 PM UTC

pootytang wrote: post #5

If the adwords are relevant, why would users ignore them? Adwords are fundamentally different from banners in that they are customized to the query. If they were so ineffective, where would all of google's money be coming from?

I probably click on 1 ad a month completely by mistake, and maybe another one just from curiosity, and then from searching something I have a good idea of where it is but I'm lazy to look it up, and when I see the link on top (sponsored) I click it just for kicks...

I'm probably not the average user, but if you multiply that by a few million people, it can def. add up

When was the last time you bought something after clicking on a google ad? Or at least, when did you bookmark a website you got to through AdSense? Two simple metrics that I bet most people have never done through googads

Re: When will users become Adwords-blind?

#9

Post by cmars232 » Thu, May 24, 2007, 8:23 PM UTC

After they discover Firefox extensions?

Re: When will users become Adwords-blind?

#10

Post by dummypointer » Thu, May 24, 2007, 8:51 PM UTC

I personally think AdSense sucks. I was really fed up with those clingy, annoying ads and started using FireFox extensions. I even personally suggest my friends to do so. I'd prefer DoubleClik's banners instead. At least they have some aesthetics and creativity ( very few of them though.)Google has successfully fooled the advertisers. Don't you think so?

Its not just the stupid-looking ads but my privacy is also in their hands every time any Google Ad shows up on any website. I am assuming that you guys know how Google Ads work!

I don't think they will be able to make much money out of it in coming years. And,users will definitely rise up against Google to regain their privacy.