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Apple to delay privacy change threatening Facebook, mobile ad market

mobile.reuters.com

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Re: Apple to delay privacy change threatening Facebook, mobile ad market

#2
Apple's blog post about their plans:

"We are committed to ensuring users can choose whether or not they allow an app to track them. To give developers time to make necessary changes, apps will be required to obtain permission to track users starting early next year. More information, including an update to the App Store Review Guidelines, will follow this fall."

https://developer.apple.com/news/?id=hx9s63c5

Re: Apple to delay privacy change threatening Facebook, mobile ad market

#6
(Re-posting on this thread)

What a bummer! As an iOS user, I was eagerly looking forward to this feature, wanting to tell others about it and how the upgrade to iOS 14 would be worth it just to clearly expose apps that want to track users.

I already have ad tracking limited in my settings (Settings->Privacy->Limit Ad Tracking), but that was something I had to explicitly turn on, and there’s no notice on which apps use the ID for advertising.

Re: Apple to delay privacy change threatening Facebook, mobile ad market

#7
One thing that removes a lot of credibility from Apple's "for the good of the user" communication on this is that they broke out the personalization for their own ad network as an option, put it in a different location, and made it opt-out instead of opt-in.

https://www.forbes.com/sites/johnkoetsier/2020/08/07/apple-a...

Re: Apple to delay privacy change threatening Facebook, mobile ad market

#8
A cynical take is that all these ad platforms drive a ton of app installs for Apple and create stickiness on iOS. Without all these targeted ads, it will decrease app downloads and with the App Store already under such scrutiny they decided to measure twice and cut once.
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