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I really have no idea how much companies charge for this sort of thing.
That said, pricing is a very complex subject... volumes (literally) have been written on pricing theory. There isn't any easy, off-the-cuff answer.
My advice: go read @sgblank's The Four Steps to the Epiphany first. That said, pricing is a very complex subject... volumes (literally) have been written on pricing theory. There isn't any easy, off-the-cuff answer.
If you intend to enter at the whole-school level, you'll probably be dealing with school managers or the school district, and annual software subscriptions are often in the range of hundreds of dollars, or greater. It can be tough to deal in this area (politics, 'preferred' partners, etc.).
Particular departments (math, science, history, etc.) have more limited capitation, but there's usually less bureaucracy. So if you're marketing toward a particular subject, it may make sense to approach a department head and find out what their needs and resources are.
(Note that this is not country-specific, so it really depends on where you are...)
In any case, you must know your market! Find out how much other educational software companies charge, attend expos, and (if possible) try to meet teachers or school managers as part of your effort to set a realistic (affordable) price.
- Charge annually. Schools are full of paperwork and approval processes. A once a year ritual of approval is easier than agreeing to a monthly bill.
- If it's less than 1k there's a lot less friction towards approval.
Caveats are that schools do prefer to host their own software (usually on windows) and can be willing to shell out large amounts of money for the right product (Blackbaud).