Disney's $30 rental price tag on Mulan is not as outrageous as it sounds
1–10 of 13 posts
Re: Disney's $30 rental price tag on Mulan is not as outrageous as it sounds
#2Will I get an authentic packet of mcd's szechuan sauce with that?
Re: Disney's $30 rental price tag on Mulan is not as outrageous as it sounds
#3Will I get an authentic packet of mcd's szechuan sauce with that?
I feel like I missed something big
Re: Disney's $30 rental price tag on Mulan is not as outrageous as it sounds
#4Will I get an authentic packet of mcd's szechuan sauce with that?
I feel like I missed something big
It's from the 1998 release of Mulan. McDonald's included a special szechuan sauce with their Happy Meals as part of the release.
https://mcdonalds.fandom.com/wiki/Szechuan_Sauce
Re: Disney's $30 rental price tag on Mulan is not as outrageous as it sounds
#5This experiement's point is clear and identified in the article. This is pitched as an alternative to going to a cinema and it is priced lower than the cost of bringing a family there.
If it works, and it may do quite well, indeed, it will be a massive blow to cinemas but we need to keep in mind that these are not normal times and people currently have a strong incentive to stay home.
Re: Disney's $30 rental price tag on Mulan is not as outrageous as it sounds
#6Will I get an authentic packet of mcd's szechuan sauce with that?
I feel like I missed something big
Re: Disney's $30 rental price tag on Mulan is not as outrageous as it sounds
#7This experiement's point is clear and identified in the article. This is pitched as an alternative to going to a cinema and it is priced lower than the cost of bringing a family there. If it works, and it may do quite well, indeed, it will be a massive blow to cinemas but we need to keep in mind that these are not normal times and people currently have a strong incentive to stay home.
Or, they could include it in with the standard subscription which would yield a high number of new subscribers?
Just seems like such a high price point makes piracy justifiable?
Re: Disney's $30 rental price tag on Mulan is not as outrageous as it sounds
#8Re: Disney's $30 rental price tag on Mulan is not as outrageous as it sounds
#9This experiement's point is clear and identified in the article. This is pitched as an alternative to going to a cinema and it is priced lower than the cost of bringing a family there. If it works, and it may do quite well, indeed, it will be a massive blow to cinemas but we need to keep in mind that these are not normal times and people currently have a strong incentive to stay home.
That's the thing. These are not normal times so "Mulan on Streaming" is not competing with "Mulan in the cinema" or any other movie in the cinema. You either watch it or you don't.
This movie is targeted at tweens/teens and the FOMO effect will be big. So if you have a tween in the house that wants to see the movie, you will pay those 30$. Not to mention the tweens who will be more than willing to shell out their own pocket money for it.
This is not a mass-market price.
Re: Disney's $30 rental price tag on Mulan is not as outrageous as it sounds
#10This experiement's point is clear and identified in the article. This is pitched as an alternative to going to a cinema and it is priced lower than the cost of bringing a family there. If it works, and it may do quite well, indeed, it will be a massive blow to cinemas but we need to keep in mind that these are not normal times and people currently have a strong incentive to stay home.
Or, they could include it in with the standard subscription which would yield a high number of new subscribers? Just seems like such a high price point makes piracy justifiable?
I think they are testing the limits here. There is certainly a point beyond which the "willingness to pay" disappears and the movie becomes financially non-viable.
They could perhaps accept pre-orders to judge this and then introduce special deals, tie-ins, etc. to sweeten the deal if needed.