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Indoor Plants: A $1.7B Industry. Here's how I'd start a D2C business

simonblogs.substack.com

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Re: Indoor Plants: A $1.7B Industry. Here's how I'd start a D2C business

#3

Plant sales are one of those weird things that are really tactile and personal. Buying a plant feels a lot closer to adopting a puppy than buying a commodity.

Yeah, you're absolutely right. That's one of the reasons buying seeds (imo) is more fulfilling than buying a plant.