Why Marketing Flywheels Work
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Why Marketing Flywheels Work
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Re: Why Marketing Flywheels Work
#2I clicked, because I remembered the term Flywheel from Rand Fishkins book "Lost and Founder: A Painfully Honest Field Guide to the Startup World".
After scrolling and scanning the article I realized, it was written by Rand himself. Looked deeper and saw, that it is his (somewhat) new venue this content is doing Content Marketing/SEO for.
Re: Why Marketing Flywheels Work
#3I clicked, because I remembered the term Flywheel from Rand Fishkins book "Lost and Founder: A Painfully Honest Field Guide to the Startup World". After scrolling and scanning the article I realized, it was written by Rand himself. Looked deeper and saw, that it is his (somewhat) new venue this content is doing Content Marketing/SEO for.
I really liked his book. A very honest look into a VC backed venture. I also liked the lessons learned in the Appendix section.
Re: Why Marketing Flywheels Work
#4The term “Marketing Flywheel” doesn’t really enlighten anyone, because that’s not how flywheels work. Flywheels are a store of energy, not an energy multiplier.
In a true marketing flywheel, you’d only ever get out slightly less than you put in. By that definition, I have been involved in many marketing flywheels to date.
Re: Why Marketing Flywheels Work
#5No this is how the marketing industry works.
Hubspot gets bored of using the term "inbound marketing" for everything they do. So they pivot to "marketing flywheel" which they popularised a couple of years ago.
It results in a lot of mindshare and searches and so smaller players create their own marketing flywheel content in order to siphon away some of this traffic.
It's all very cynical and contrived.
Re: Why Marketing Flywheels Work
#6What's the equivalent of cold fusion in the marketing world?
Re: Why Marketing Flywheels Work
#7No this is how the marketing industry works. Hubspot gets bored of using the term "inbound marketing" for everything they do. So they pivot to "marketing flywheel" which they popularised a couple of years ago. It results in a lot of mindshare and searches and so smaller players create their own marketing flywheel content in order to siphon away some of this traffic. It's all very cynical and contrived.
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Re: Why Marketing Flywheels Work
#8What's the equivalent of cold fusion in the marketing world?
ROI positive campaigns
Re: Why Marketing Flywheels Work
#9I'm not here to criticize the content, just the to vent a frustration as a marketer:
Why does this industry keep repacking/renaming concepts just to sound like something new... it's like many get value out of perceived progress, when in reality it's just something that has been done for years.
This makes me want to step away from this discipline honestly. Instead of trying to compact knowledge to try to make actual leaps, it thrives on side steps.
Now here comes the new wave of Flywheel Marketers that are specialized in building Flywheels? God damn it...
Re: Why Marketing Flywheels Work
#10No this is how the marketing industry works. Hubspot gets bored of using the term "inbound marketing" for everything they do. So they pivot to "marketing flywheel" which they popularised a couple of years ago. It results in a lot of mindshare and searches and so smaller players create their own marketing flywheel content in order to siphon away some of this traffic. It's all very cynical and contrived.
Internet 'marketing' is a fascinating pyramid scheme, where established players create content to help new entrants create content that will expose them to newer entrants. Somehow this should get everybody paid (not just the big players selling the domains and website creation tools).
A minuscule number of new entrants have achieved some form of success, so of course they get a louder and more influential voice.