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Product Marketing for Engineers

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Re: Product Marketing for Engineers

#5
post #3

Original source: https://github.com/LisaDziuba/Marketing-for-Engineers --- For what it's worth, one of the best articles in the list, for me, was patio11's: Business of SaaS - https://stripe.com/au/atlas/guides/business-of-saas

Moderators: please update this post's URL to Lisa Dziuba's copy; most up to date, and of course, proper credit!

Re: Product Marketing for Engineers

#7
post #5
post #3

Original source: https://github.com/LisaDziuba/Marketing-for-Engineers --- For what it's worth, one of the best articles in the list, for me, was patio11's: Business of SaaS - https://stripe.com/au/atlas/guides/business-of-saas

Moderators: please update this post's URL to Lisa Dziuba's copy; most up to date, and of course, proper credit!

Ok, changed from https://github.com/michael-andreuzza/Marketing-for-Engineers.

Re: Product Marketing for Engineers

#10
Looks useful as I'm just getting into that sort of stuff for my business [0]

I experimented with two ad campaigns, on Facebook and on Reddit, both the cheapest options. Had some weird results from the FB one: most of the "reached" users were concentrated in Eastern Europe, even though my locations were set to the US, Canada and Europe. All in all, it didn't yield many clicks but for ~£10 I wasn't expecting much.

Reddit's ads are more expensive, and I was dissapointed to find that you can't target just any subreddit. They have a list of "ad-approved" ones that you can pick from. Campaign is still running but it already looks like it's reached more people. Not sure if it's resulting in more clicks though.

[0] Shameless plug: https://makely.me

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