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Joe Rogan got ripped off

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Re: Joe Rogan got ripped off

#2
He got ripped off and so did the rest of us.

This whole ‘privatization of podcasting’ process is nothing but harmful to culture.

Spotify is a pure predator.

Re: Joe Rogan got ripped off

#3
post #2

He got ripped off and so did the rest of us. This whole ‘privatization of podcasting’ process is nothing but harmful to culture. Spotify is a pure predator.

https://mattstoller.substack.com/p/on-the-spotify-joe-rogan-...

https://news.ycombinator.com/item?id=23261495

Re: Joe Rogan got ripped off

#4
yea.. same thing that's happening in the live stream world with Ninja leaving Twitch and etc.

Ultimately seems to be a lose-lose-lose for the platform (where they don't pull 1/4 of their prior numbers), fans (who generally just stop caring), and creator (who makes money short term but loses major brand equity, relevance, growth)

Rogan didn't know how high he could've taken it. Now he does. Maybe he was ready to retire anyway?

Re: Joe Rogan got ripped off

#6
>In my last post I estimated Rogan was making around $64MM/year.

Colour me skeptical.

I have a hard time believing that Joe (who has been in show business a long time), or the business people he surrounds himself with as advisors, would sign a ~$100MM exclusive contact when they're printing $50MM+ a year. That doesn't make sense, does it?

Re: Joe Rogan got ripped off

#7
The math is certainly interesting. But it ignores the fact that not everyone is looking to maximize every revenue dollar. Joe Rogan has made an EXTRAORDINARY amount of money. From the outside looking in it seems silly to poo-poo a guy that's made 10s of millions because maybe he could have made 100's of millions.

Re: Joe Rogan got ripped off

#8

> In my last post I estimated Rogan was making around $64MM/year. Colour me skeptical. I have a hard time believing that Joe (who has been in show business a long time), or the business people he surrounds himself with as advisors, would sign a ~$100MM exclusive contact when they're printing $50MM+ a year. That doesn't make sense, does it?

His podcast is, by no means, his only business or income stream.

Re: Joe Rogan got ripped off

#9

> In my last post I estimated Rogan was making around $64MM/year. Colour me skeptical. I have a hard time believing that Joe (who has been in show business a long time), or the business people he surrounds himself with as advisors, would sign a ~$100MM exclusive contact when they're printing $50MM+ a year. That doesn't make sense, does it?

It makes sense if he’s not maximizing ad revenues, such as wasting precious ad time on free ads for Onnit.

Re: Joe Rogan got ripped off

#10
The general idea in the article I think is right but there's some caveats. I don't think his audience will suffer as much as the author thinks. Joe Rogan is pretty unique in the podcasting space, Spotify is already popular and I think people in general tend to overestimate the degree of backlash for these things. (the blizzard boycott comes to mind).

Also we don't really know Rogan's plans. If he plans on keeping this going for another 10-15 years staying independent would make some sense. But if he wants to retire after his Spotify deal runs out this may not be unreasonable.

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