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37Signals' "Rework" in action

37signals.com

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Re: 37Signals' "Rework" in action

#4

Accidentally linked to the comment form. Sorry about that. If anyone knows how to get the URL updated, let me know. It's a great read.

:) I just spent 30 seconds looking at the comment form, thinking maybe some tip from the book guided the implementation of the form!

Re: 37Signals' "Rework" in action

#7
post #5

I'm sorry, congratulations to the team and all, but did they actually release a timer app for $25? How did they manage to get people to buy it?

$25 is not that much; the secret is in making customers believe it's worth it, i.e. good marketing.

People pay a minimum of 1000 USD for an Apple laptop. I work on a 500 USD laptop from Asus, which I believe is just as good. But it's not as cool and people don't envy me :)

Re: 37Signals' "Rework" in action

#8
post #7
post #5

I'm sorry, congratulations to the team and all, but did they actually release a timer app for $25? How did they manage to get people to buy it?

$25 is not that much; the secret is in making customers believe it's worth it, i.e. good marketing. People pay a minimum of 1000 USD for an Apple laptop. I work on a 500 USD laptop from Asus, which I believe is just as good. But it's not as cool and people don't envy me :)

I say someone with no exposure to Apple marketing would still have a big smile on their face if sat down to use a MacBook Pro/Air.

Re: 37Signals' "Rework" in action

#9
post #5

I'm sorry, congratulations to the team and all, but did they actually release a timer app for $25? How did they manage to get people to buy it?

Nobody cares how hard things are to code except for people are are already naturally disinclined to pay for software. Difficulty of execution may, for a very large swath of possible apps, be inversely correlated with success.

FWIW: The answer is "yes", followed (implicitly, because you didn't ask this) by "yes, people did pay", followed by (to the question you actually asked) "reread the article".

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