I have an app in the App Store that has 25k users and growing quickly. Originally I built it as a passion project, but now I'm starting to think about monetization strategies. What are 25k users "worth" to advertisers?
Ask HN: I have 25k users. Now what?
1–10 of 21 posts
Re: Ask HN: I have 25k users. Now what?
#2Build pro functionality to sell to them
Re: Ask HN: I have 25k users. Now what?
#3well that would surely depend on the app.
Re: Ask HN: I have 25k users. Now what?
#4well that would surely depend on the app.
It's a Remote Job Board for iOS https://apps.apple.com/us/app/remotely-job-search/id13495238...
"Remote job boards" are a dime a dozen on the web, but first of its kind in a mobile app.
The easy answer is to sell featured job postings, but my users are candidates and not employers.
Re: Ask HN: I have 25k users. Now what?
#5well that would surely depend on the app.
It's a Remote Job Board for iOS https://apps.apple.com/us/app/remotely-job-search/id13495238... "Remote job boards" are a dime a dozen on the web, but first of its kind in a mobile app. The easy answer is to sell featured job postings, but my users are candidates and not employers.
Time to email some recruiters at companies with remote positions (which I imagine is a lot of companies right now).
Re: Ask HN: I have 25k users. Now what?
#6Someone else just posted this, thought it might be relevant:
https://www.npr.org/sections/money/2012/07/13/156737801/the-...
Maybe focus on the brand/scale, this is a unique time in history and monetize low for now, this could be the new normal. Profit when they’re hooked and not worrying about rent. Perhaps find sponsor/partner to fund backend scaling/adverts.
Multilanguage support for markets you think might be most related.
Re: Ask HN: I have 25k users. Now what?
#7Build pro functionality to sell to them
This sounds like a good idea at first but just don't jump into conclusion about what the pro features should be. Ask you users explicitly, and make your judgement.
Re: Ask HN: I have 25k users. Now what?
#8well that would surely depend on the app.
It's a Remote Job Board for iOS https://apps.apple.com/us/app/remotely-job-search/id13495238... "Remote job boards" are a dime a dozen on the web, but first of its kind in a mobile app. The easy answer is to sell featured job postings, but my users are candidates and not employers.
Knowing that, IMO two key questions to ask yourself: how long/how many users can you scale to without monetizing? And how engaged are your users?
I think the play here is: land grab and sell your users to an aggregator at some point. So I'd grow it as fast as possible while minimizing distractions. Also, I'm assuming you've read Traction. I'd burn out whatever growth you're doing until it dries up or you're approaching the point where you can no longer support it without monetizing before digressing away from what appears to be working great.
Re: Ask HN: I have 25k users. Now what?
#9well that would surely depend on the app.
It's a Remote Job Board for iOS https://apps.apple.com/us/app/remotely-job-search/id13495238... "Remote job boards" are a dime a dozen on the web, but first of its kind in a mobile app. The easy answer is to sell featured job postings, but my users are candidates and not employers.
> my users are candidates and not employers
There's your answer right there. Find remote employers who are hiring and pitch them on a paid listing with prime placement within the app.
Job boards are marketplaces. Supply = employers, demand = candidates. Charge supply for access to demand. You've built up the demand side of the marketplace first. Now you need to build the supply side. How are you pulling in listings right now?
Re: Ask HN: I have 25k users. Now what?
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