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Cult Live is a game in disguise

saasgeneralist.com

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Re: Cult Live is a game in disguise

#3

Post by jatins »

akx wrote: post #2

Okay. Cure.fit/Cult.fit or whatever is the brand is apparently only available for India/UAE phone numbers. Great.

Is number mandatory? Can you signup with email?

Also they basically went from IRL centers to full live (they had limited live classes previously but nowhere near this scale, or with celeb instructors) in a matter of couple weeks. Great opportunity to go international with live, however not sure if this is something they can quickly build, or could have foreseen.

Re: Cult Live is a game in disguise

#5

Post by foobazzy »

jatins wrote: post #3
akx wrote: post #2

Okay. Cure.fit/Cult.fit or whatever is the brand is apparently only available for India/UAE phone numbers. Great.

Is number mandatory? Can you signup with email? Also they basically went from IRL centers to full live (they had limited live classes previously but nowhere near this scale, or with celeb instructors) in a matter of couple weeks. Great opportunity to go international with live, however not sure if this is something they can quickly build, or could have foreseen.

Well, correct me if I am wrong, but I would assume that it takes months of discussions and negotiations to get celebrities to do a training video in the exact format you want. You need directors, lighting, sound and then video editors to cut and place your timers etc (as seen on the app). And then no celebrity comes out willingly saying I want to do this. You have financial and legal discussions and what not. So, I really disagree with you saying that they did this in a matter of weeks. I do agree that the timing to release these couldn't have been any better.

Re: Cult Live is a game in disguise

#6

Post by foobazzy »

akx wrote: post #2

Okay. Cure.fit/Cult.fit or whatever is the brand is apparently only available for India/UAE phone numbers. Great.

Cure.fit seems to be the overarching brand name and Cult is the physical fitness part of it. And AFAIR, you could sign up with email. But then I would worry about copyrights and running a service in a country where they are not registered to do business. Or do not follow GDPR compliance or whatever.

Re: Cult Live is a game in disguise

#7

Post by jatins »

foobazzy wrote: post #5
jatins wrote: post #3

Earlier quoted context omitted.

Is number mandatory? Can you signup with email? Also they basically went from IRL centers to full live (they had limited live classes previously but nowhere near this scale, or with celeb instructors) in a matter of couple weeks. Great opportunity to go international with live, however not sure if this is something they can quickly build, or could have foreseen.

Well, correct me if I am wrong, but I would assume that it takes months of discussions and negotiations to get celebrities to do a training video in the exact format you want. You need directors, lighting, sound and then video editors to cut and place your timers etc (as seen on the app). And then no celebrity comes out willingly saying I want to do this. You have financial and legal discussions and what not. So, I r…

If that was indeed the case with them, then they really had some foresight.

Because this is the 4th week of lockdown here and they didn't have all these celeb classes before that.

Also there isn't a lot of special lightning, direction going in some of those vids. Definitely seems like a non trivial amount of work, though.

Re: Cult Live is a game in disguise

#10

Post by rk06 »

def8cefe wrote: post #8

>Anyone who’s serious about being fit will not want to be seen playing a game to get fit. Sports?

Sports have it reversed. The players work out so that they can play sports.

While this is for people who want play games so that they become fit

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