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Corporate buzzwords are how workers pretend to be adults

theatlantic.com

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Re: Corporate buzzwords are how workers pretend to be adults

#4
A startup I worked for was constantly seeking to have everyone aligned on things. The original concept of having people pointed in the same direction was admirable, but it quickly became something like a capital-A ‘Aligned’ (meaning good) with the inverse capital-U ‘Unaligned’ being about the worst thing you could be. God help the person who found the word ‘Unaligned’ on their semester review...

Re: Corporate buzzwords are how workers pretend to be adults

#5
Well this is a mean spirited attempt at destroying words that have meaning. Some people use them incorrectly and the nature of business moves on making them ineffective. Attacking them on multiple levels without describing when they are used in a positive sense seems unnecessary.

Re: Corporate buzzwords are how workers pretend to be adults

#6
I had a "pleasure" to work briefly for Lionbridge when they acquired the company I worked for. We used to get these company wide emails about various things. You read it,sit and then think how can someone rape the language to a such degree. It was written in English but felt like alien language. The amount of bullshit one manages to squeeze in a sentence is quite astonishing. In my opinion, the main reason behind all these buzzwords is insecurity. People think that if they'd speak plain English (insert any language here), they'd be inferior.

Re: Corporate buzzwords are how workers pretend to be adults

#8
I love Matt Levine's take on this:

> From my time in investment banking I can easily believe that most investment banking transactions occur because investment bankers are pretending to do what investment bankers do, acting out scenes from “Liar’s Poker” until they start to seem real. I don’t know why investment banking would be different from any other industry. So sure, yeah, work is a kind of pretense.

Re: Corporate buzzwords are how workers pretend to be adults

#9

Well this is a mean spirited attempt at destroying words that have meaning. Some people use them incorrectly and the nature of business moves on making them ineffective. Attacking them on multiple levels without describing when they are used in a positive sense seems unnecessary.

Can you give an example of some words you feel are being unfairly criticized? I.e. words that actually carry more meaning then their "plain" alternatives.

Re: Corporate buzzwords are how workers pretend to be adults

#10
post #4

A startup I worked for was constantly seeking to have everyone aligned on things. The original concept of having people pointed in the same direction was admirable, but it quickly became something like a capital-A ‘Aligned’ (meaning good) with the inverse capital-U ‘Unaligned’ being about the worst thing you could be. God help the person who found the word ‘Unaligned’ on their semester review...

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