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Mining my mailbox for top email service providers

obem.be

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Re: Mining my mailbox for top email service providers

#5
post #4

Deliverability is a big marketing/selling point for all these providers & important selection criteria for their customers. So it'd be very interesting to see what % of emails for each provider landed in Inbox vs Promotions/Spam/Junk folder.

As someone currently dealing with this on multiple fronts: it's complicated. ESP's block out different ranges for different customers, dedicated vs shared IPs, etc. really hard to generalize.

Re: Mining my mailbox for top email service providers

#6
Very interesting thanks for sharing. initially I was surprised that HubSpot didn’t make the list, until I realized that there is a nice intersection here with what you observed and the target businesses of the Email services.

For example MailChimp Targets small B2C companies while Hubspot targets small B2B business.

I’m guessing the op isn’t a small B2B business hence the lack of hubspot in the list.

Re: Mining my mailbox for top email service providers

#8
post #4

Deliverability is a big marketing/selling point for all these providers & important selection criteria for their customers. So it'd be very interesting to see what % of emails for each provider landed in Inbox vs Promotions/Spam/Junk folder.

As someone currently dealing with this on multiple fronts: it's complicated. ESP's block out different ranges for different customers, dedicated vs shared IPs, etc. really hard to generalize.

Shameless plug: we had the same issue with our deliverability rates. We ended up creating a tool to automate the process of checking spam % vs. inbox % for various email subject/body combinations: https://vetter.monsoonyeti.com/

Re: Mining my mailbox for top email service providers

#9

That’s really nice analysis. Mailchimp is the biggest one as I guessed. Don’t know if you count the spam folder since some marketing emails could be automatically sent there.

Not quite sure how you got that from the graphs. Top three:

Sendgrid: 30.2%

SES: 16.8%

Mailchimp: 16.8%

Re: Mining my mailbox for top email service providers

#10
Nitpicking: in the final chart with merged providers, the 'mandrillapp.com' section and 'mailchimp' section are still shown as separate.

Is this intentional? I assumed the opposite, given that:

> Mandrillapp.com is the transactional email service for Mailchimp. It used to be a standalone service until it became deeply integrated into Mailchimp.

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