1000 True Fans? Try 100
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1000 True Fans? Try 100
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Re: 1000 True Fans? Try 100
#2> Here’s how it works: A creator can cultivate a large, free audience on horizontal social platforms or through an email list. He or she can then convert some of those users to patrons and subscribers. The creator can then leverage some of those buyers to higher-value purchases, such as extra content, exclusive access, or direct interaction with the creator.
having a couple blogs/influencer pages with 20k+ followers are actually most useful (IMO) when starting new brands on new platforms and slowly monetizing (ala gary v's Jab, Jab, Jab, Right Hook as corny as he is it works)
> As the Passion Economy grows, more people are monetizing what they love
it's simply fun growing a brand/discovering new communities/creating one/watching the engagement and metrics
Re: 1000 True Fans? Try 100
#3IIRC the 1k true fans idea was walked back by its original author after they got feedback from industry folks describing how the model was basically impossible to implement in the real world.
This holds 100% true to my experience in influencer marketing and esports. Monetizing fans is really hard on passion alone. You need to create valuable calls to action and continuously produce content in order to maintain their attention. Once you 'lose' a fan (which only means losing their emotional focus, even temporarily) you often can't monetize them at all without significant re-activation effort. [0]Demonstrating this, large influencers lose extraordinary sums of money if they stop producing content for short windows of time.
This is why using influencers in marketing requires genuine strategy, and is the likely culprit behind so much 'hate' for influencer marketing.
[0] https://www.dexerto.com/entertainment/ninja-reveals-shocking...
Re: 1000 True Fans? Try 100
#4IIRC the 1k true fans idea was walked back by its original author after they got feedback from industry folks describing how the model was basically impossible to implement in the real world. This holds 100% true to my experience in influencer marketing and esports. Monetizing fans is really hard on passion alone. You need to create valuable calls to action and continuously produce content in order to maintain their…
Isn't this largely what Patreon is, though? And there's a lot of people who are doing surprisingly well off of Patreon despite low subscriber counts.
I'd think the trick is to find the right niche- if you're too generic, you're up against the big personalities.
Re: 1000 True Fans? Try 100
#5IIRC the 1k true fans idea was walked back by its original author after they got feedback from industry folks describing how the model was basically impossible to implement in the real world. This holds 100% true to my experience in influencer marketing and esports. Monetizing fans is really hard on passion alone. You need to create valuable calls to action and continuously produce content in order to maintain their…
Isn't this largely what Patreon is, though? And there's a lot of people who are doing surprisingly well off of Patreon despite low subscriber counts. I'd think the trick is to find the right niche- if you're too generic, you're up against the big personalities.
Yep, I subscribe to a couple of podcast patreons.. for $5 a month for 5-10 hours of good content it's a no-brainer... Patreon.com/redscare It's basically just 2 women mouthing off, it's funny though. They do well out of it.
Re: 1000 True Fans? Try 100
#6Taking this to extreme :)
100 True Fans ? try 1
Internet has enabled visibility so you need to only find one true fan who is willing to sponsor you 100,000 per year.
Re: 1000 True Fans? Try 100
#7> On Patreon, the average initial pledge amount has increased 22 percent over the past two years.
22% is not the same as 10,000%. Nowhere near it.
> Since 2017, the share of new patrons paying more than $100 per month—or $1,200 per year—has grown 21 percent.
Is this a statistics fail? My bet is that this is either $100 over all subscriptions (I pay about $30/mo for 7 or 8 creators on patreon, most in the $1 to $5 range), or the increase is from a number previously so small as to be almost inconsequential, meaning it's still almost inconsequential.
Twitch, on the other hand, I can believe. There's a much more immediate feedback loop there, and creators responding to your pledges directly.
Re: 1000 True Fans? Try 100
#8IIRC the 1k true fans idea was walked back by its original author after they got feedback from industry folks describing how the model was basically impossible to implement in the real world. This holds 100% true to my experience in influencer marketing and esports. Monetizing fans is really hard on passion alone. You need to create valuable calls to action and continuously produce content in order to maintain their…
It really is a buyer’s market in the attention economy. Viewers are fickle and it’s easy to jump ship if your preferred personality goes in a different direction.
Same goes for TV and video games. There’s just so much stuff being made constantly. It’s trivial for viewers/players to switch to something else.
Re: 1000 True Fans? Try 100
#9IIRC the 1k true fans idea was walked back by its original author after they got feedback from industry folks describing how the model was basically impossible to implement in the real world. This holds 100% true to my experience in influencer marketing and esports. Monetizing fans is really hard on passion alone. You need to create valuable calls to action and continuously produce content in order to maintain their…
Isn't this largely what Patreon is, though? And there's a lot of people who are doing surprisingly well off of Patreon despite low subscriber counts. I'd think the trick is to find the right niche- if you're too generic, you're up against the big personalities.
Patreon is quite a bit of work and requires constant upkeep to maintain a steady income flow. It's really no different from Twitch subscriptions in that regard. It does a better job of monetizing primarily because of the easily customized tiers, and secondarily because the platform specifically caters to paid content rather than free.
That said, many of patreon's most financially successful users are producing content that isn't suitable for platforms like Twitch and Youtube.
Re: 1000 True Fans? Try 100
#10IIRC the 1k true fans idea was walked back by its original author after they got feedback from industry folks describing how the model was basically impossible to implement in the real world. This holds 100% true to my experience in influencer marketing and esports. Monetizing fans is really hard on passion alone. You need to create valuable calls to action and continuously produce content in order to maintain their…
Isn't this largely what Patreon is, though? And there's a lot of people who are doing surprisingly well off of Patreon despite low subscriber counts. I'd think the trick is to find the right niche- if you're too generic, you're up against the big personalities.
Twitch counts it as a subscription if you use the free "subscription" from Amazon Prime. The thing is that it has to be manually applied every month. So if he's off for a couple days, very few people will resubscribe if they're not on his channel -- because he's off. It's not like 40k cancelled a subscription at once, their gift ran out and most re-upped as soon as he was back on a couple days later.