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Apple’s Next Greedy Move: Exclusivity

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Re: Apple’s Next Greedy Move: Exclusivity

#3
I just don't see this happening. In order to enforce this, it'd need to be enforced across the board. Do you really think they want to make Rovio pick a platform for Angry Birds? Or that that in order for there to be a Facebook app it'd need to only be on the iPhone? If they were to go this route, it'd be the fastest way to kill their app store ecosystem, and promote HTML5 as the platform of choice for developers. It's just not going to happen.

Re: Apple’s Next Greedy Move: Exclusivity

#6
post #3

I just don't see this happening. In order to enforce this, it'd need to be enforced across the board. Do you really think they want to make Rovio pick a platform for Angry Birds? Or that that in order for there to be a Facebook app it'd need to only be on the iPhone? If they were to go this route, it'd be the fastest way to kill their app store ecosystem, and promote HTML5 as the platform of choice for developers. It…

They might require this only for new apps. Besides, the idea that they'll require Amazon to pay up 30% of their book revenue didn't seem plausible either, yet here we are.

Re: Apple’s Next Greedy Move: Exclusivity

#7
I've actually wondered if the next move isn't device subsidies, somewhat similar to console manufacturers. Use their market size to squeeze more money out of app developers, then use that money to subsidize increasing the size of the market, which in turn keeps the app developers on side, in a virtuous circle. It could also act as a strategic blocker on Google, as it would work against their openness narrative if they tried to do the same thing, as well as changing device prices.

In terms of devices, I'm thinking beyond just phones that are already subsidized with contracts, etc.

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