We Wasted $50K on Google Ads So You Don't Have To (2019)
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We Wasted $50K on Google Ads So You Don't Have To (2019)
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Re: We Wasted $50K on Google Ads So You Don't Have To (2019)
#2Lots of great lessons. For those wanting more, I wrote a blog post a while back about our own lessons learned with Google Ads:
https://www.getleadup.com/post/the-startup-founders-guide-to...
Re: We Wasted $50K on Google Ads So You Don't Have To (2019)
#3Interesting...
> "...a customer acquisition cost way above one-third of customer lifetime value"
Is this really so terrible? As I understand it a lot of mobile games pay more for acquisition than they'll make from the user in e.g. IAP's to scale up their player base and climb the charts. What is a normal CPA vs LTV in the SaaS space?
Also, if you pay less to acquire these customers than you will make from them over time, you haven't quite wasted 50k have you?
Re: We Wasted $50K on Google Ads So You Don't Have To (2019)
#4[deleted]
Re: We Wasted $50K on Google Ads So You Don't Have To (2019)
#5"Lesson #3: Stick to keywords that you have landing pages and content for"
This sounds self-evident but we all know sales people who sell a fiction and then engineering has to scramble to (try to) turn it into reality.
Re: We Wasted $50K on Google Ads So You Don't Have To (2019)
#6Interesting... > "...a customer acquisition cost way above one-third of customer lifetime value" Is this really so terrible? As I understand it a lot of mobile games pay more for acquisition than they'll make from the user in e.g. IAP's to scale up their player base and climb the charts. What is a normal CPA vs LTV in the SaaS space? Also, if you pay less to acquire these customers than you will make from them over t…
I guess the issue here is that your current LTV may not match the LTV of this cohort of customers, and the closer the CAC for this cohort gets to your LTV, the more you risk that actually there isn't margin there?
Re: We Wasted $50K on Google Ads So You Don't Have To (2019)
#7"Do not wait for leads to become paid users to decide on the quality of paid ads campaigns: focus on quick metrics and tailor experiments to one step of your funnel at a time."
This sounds very familiar... in fact it sounds a lot like "Respond to change instead of following a rigid plan" from the agile manifesto.
Re: We Wasted $50K on Google Ads So You Don't Have To (2019)
#8Nothing new, for an experienced marketer this is ABC.
Re: We Wasted $50K on Google Ads So You Don't Have To (2019)
#9This is such impressive blather that I’m now convinced I know nothing at all about modern sales and marketing.
It may as well have been written by an ancient alien civilization for all I understood.
Probably we’ll hear something very like this when SETI receives a signal from another star system.
Re: We Wasted $50K on Google Ads So You Don't Have To (2019)
#10Nothing new, for an experienced marketer this is ABC.
Sharing the lessons learned is good for everyone else, though.