Five things we need to know about technological change (1998) [pdf]

A related talk, delivered a few months before TFA: "Neil Postman, 1998: six questions on technology" https://www.youtube.com/watch?v=dBlfPhsrvtw

Neil Postman was very far-sighted; "Amusing Ourselves to Death" still stands up extraordinarily well. He was heavily influenced by Marshall McLuhan but is much less opaque.