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Ask HN: How do you create a successful community from zero?

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Re: Ask HN: How do you create a successful community from zero?

#2
The people who start then have built a significant following in their field over the previous decade or two (eg HN), or they have a large amount of money to spend on marketing (eg StackOverflow), or there's an existing loose community who are looking for a home (eg Shadertoy). Starting a successful community without any of those things is extremely unusual. "Built it, they will come" generally doesn't work.

Re: Ask HN: How do you create a successful community from zero?

#3
One way to bootstrap a new community. Take an existing popular online forum. And create a "backchannel" on Slack / Discord. Results can be mixed. But in rare cases the new channel will supercede the old

One thing that does work is maintaining a critical mass of "influencers". Likeable people who post high quality content with predictable regularity ;)

Observable is one community I follow. I think a lot of people had the idea to create of network of Jupyter / Collab notebooks (like Tableau's Gallery). But few have gained mainstream reach outside of their niche

ps Observable is hiring in SF!

https://observablehq.com/about

Re: Ask HN: How do you create a successful community from zero?

#4
Usually communities arise around something useful. Dev.to is different , they must have insistently promoted to developers and curated the list of initial users. Indiehackers has community promoters who constatnly try to get people engaged. it's work, but it works, i guess. just by building it, doesnt mean they will come

Re: Ask HN: How do you create a successful community from zero?

#6
post #2

The people who start then have built a significant following in their field over the previous decade or two (eg HN), or they have a large amount of money to spend on marketing (eg StackOverflow), or there's an existing loose community who are looking for a home (eg Shadertoy). Starting a successful community without any of those things is extremely unusual. "Built it, they will come" generally doesn't work.

Didn’t Stack Overflow piggyback on the existing and quiet sizeable audiences of Jeff Atwood and Joel Spolsky?

Re: Ask HN: How do you create a successful community from zero?

#7

I've launched and grown/run a few forums over the years and the key for me was to always seed it with as much quality content as possible. Fake it until you make it. I believe reddit did the same.

reddit did it. I think this very forum did it too, see e.g. the whole nickb thing.

Re: Ask HN: How do you create a successful community from zero?

#9
post #6
post #2

The people who start then have built a significant following in their field over the previous decade or two (eg HN), or they have a large amount of money to spend on marketing (eg StackOverflow), or there's an existing loose community who are looking for a home (eg Shadertoy). Starting a successful community without any of those things is extremely unusual. "Built it, they will come" generally doesn't work.

Didn’t Stack Overflow piggyback on the existing and quiet sizeable audiences of Jeff Atwood and Joel Spolsky?

Maybe. I'm sure there are other examples of communities that marketed their way to growth though.

Re: Ask HN: How do you create a successful community from zero?

#10
Check out this book on the topic from Stripe's publishing arm:

https://www.amazon.com/Get-Together-build-community-people/d...

"Nearly every challenge of building a community can be met by asking yourself, “How do I achieve this by working with my people, not doing it for them?” In other words, approach community-building as progressive acts of collaboration—doing more with others every step of the way.

The throughline of our book is this simple concept: “build with.” It lives in each of the recommendations we make as we take you through three stages of building a community: sparking the flame, stoking the fire, and passing the torch. "

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