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2020 Cloud Report: AWS vs. GCP vs. Azure

cockroachlabs.com

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Re: 2020 Cloud Report: AWS vs. GCP vs. Azure

#3

Post by QUFB »

Sorry for the non-technical comment here, but why do I have to provide my email address to read the full report PDF? I suppose the marketing department at Cockroach Labs proscribed this workflow.

Is this a viable strategy? Might it be better to provide the report without the annoying engineers with the email requirement? How many readers of the report are interested in Cockroach Labs, rather than the benchmarks?

Re: 2020 Cloud Report: AWS vs. GCP vs. Azure

#4

Post by jessaustin »

QUFB wrote: post #3

Sorry for the non-technical comment here, but why do I have to provide my email address to read the full report PDF? I suppose the marketing department at Cockroach Labs proscribed this workflow. Is this a viable strategy? Might it be better to provide the report without the annoying engineers with the email requirement? How many readers of the report are interested in Cockroach Labs, rather than the benchmarks?

I guess maybe they only care to deal with people who want this report badly enough to jump through some hoops?

Re: 2020 Cloud Report: AWS vs. GCP vs. Azure

#5

Post by jasode »

QUFB wrote: post #3

Sorry for the non-technical comment here, but why do I have to provide my email address to read the full report PDF? I suppose the marketing department at Cockroach Labs proscribed this workflow. Is this a viable strategy? Might it be better to provide the report without the annoying engineers with the email requirement? How many readers of the report are interested in Cockroach Labs, rather than the benchmarks?

>, but why do I have to provide my email address to read the full report PDF?

... because the people who made the PDF content want to make a trade: your email address for their PDF whitepaper.

The industry jargon for this technique is "inbound marketing".[1]

>Is this a viable strategy?

Yes, it often is. But I do get that it annoys a lot of people. That's why 99.9% of the time, I also don't bother giving my email address just to read pdf whitepapers.

It's a voluntary trade -- and like you, I usually choose not to do it.

[1] https://www.google.com/search?q=%22inbound+marketing%22

Re: 2020 Cloud Report: AWS vs. GCP vs. Azure

#7

Post by adambyrtek »

QUFB wrote: post #3

Sorry for the non-technical comment here, but why do I have to provide my email address to read the full report PDF? I suppose the marketing department at Cockroach Labs proscribed this workflow. Is this a viable strategy? Might it be better to provide the report without the annoying engineers with the email requirement? How many readers of the report are interested in Cockroach Labs, rather than the benchmarks?

You can always use a disposable email address like 10 Minute Mail: https://10minutemail.com/

Re: 2020 Cloud Report: AWS vs. GCP vs. Azure

#10

Post by kyrra »

dtrailin wrote: post #8
jsploit wrote: post #6

Direct PDF link: https://cdn2.hubspot.net/hubfs/1753393/guides/Cloud_Report_2...

These reports behind an email wall frustrate me to no end. I don't want to receive your spam to read a single article!

Its rather expensive (and time consuming) to produce reports like this. They are doing it to generate leads.
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