Designing the Facebook Company Brand
facebook.design
Designing the Facebook Company Brand
1–10 of 238 posts
Re: Designing the Facebook Company Brand
#2> ...People should know which companies make the products they use.
I agree with this. This is a good gesture of FB warning new and current users signing up/using the service with a screaming all caps logo, given the amount of spying, data mishaps and misinformation reputation they are slowly accruing over the years.
Other than that, this logo looks corporate enough that it should fit nicely with Facebook Workplace's logo.
Re: Designing the Facebook Company Brand
#3This change was definitely needed after all of those fiascos to rehabilitate their image. Google also did the same with the Alphabet company restructuring before. Even though I dislike the practices they have with people's data, the Facebook as a company has undeniably contributed a lot in other fields such as deep learning.
Re: Designing the Facebook Company Brand
#4The logo is pretty bland (reminds me of Mark Zuckerburg, actually); but it's definitely a step in the right direction to label all products under the "Facebook" brand. Most people don't even know that Whatsapp and Instagram are all owned by Facebook.
Re: Designing the Facebook Company Brand
#5This is probably a better link: https://facebook.design/companybrand
Re: Designing the Facebook Company Brand
#6what a joke
Re: Designing the Facebook Company Brand
#7Although a post about updated branding may seem benign, this is, I believe, a response to critics who believe the company should be broken up.
For example:
https://www.nytimes.com/2019/10/03/opinion/facebook-antitrus...
https://www.wired.com/story/tim-wu-explains-why-facebook-bro...
https://www.cnet.com/news/can-facebook-be-broken-up-what-you...
Facebook is hoping that by differentiating its company brand from its flagship application, it will address the argument that many consumers of the company's applications don't understand that those apps are all owned by one big parent company, and that if they did, they might consume/behave differently.
I don't think this branding really makes any difference, except giving them the ability to say, "Hey, we did SOMETHING."
But what I think we can say for sure is that this is not just a typical new branding announcement.
Re: Designing the Facebook Company Brand
#8The multi-coloured gradient example on the Instagram app seems a bit odd to me. Are they really going to change the colours of the company brand depending on the context of the product/brand it's being used with?
Re: Designing the Facebook Company Brand
#9The multi-coloured gradient example on the Instagram app seems a bit odd to me. Are they really going to change the colours of the company brand depending on the context of the product/brand it's being used with?
Yes: https://facebook.design/companybrand
> Instead of the company owning a single color, we designed the brand to be responsive to its context and environment. This system allows the wordmark to take on the color of our individual brands, creating a clearer relationship between the company and the products we build.
Re: Designing the Facebook Company Brand
#10> ...People should know which companies make the products they use. I agree with this. This is a good gesture of FB warning new and current users signing up/using the service with a screaming all caps logo, given the amount of spying, data mishaps and misinformation reputation they are slowly accruing over the years. Other than that, this logo looks corporate enough that it should fit nicely with Facebook Workplace's…
They aren't acting on their own accord. This is fueled by a new law that companies must clearly disclose what subsidiaries they own.