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Amazon makes grocery delivery free for Prime members

cnn.com

1–6 of 6 posts

Re: Amazon makes grocery delivery free for Prime members

#3
post #2

whats their angle here? Gather data about customer's unhealthy eating habits and sell that to insurance companies? Show sports-related ads to people who eat healthier?

Sell more Prime memberships and get a larger marketshare for Amazon Fresh which they can then monetize more.

Re: Amazon makes grocery delivery free for Prime members

#5
post #2

whats their angle here? Gather data about customer's unhealthy eating habits and sell that to insurance companies? Show sports-related ads to people who eat healthier?

Amazon Fresh is easier to automate. I was surprised the pushed Whole Foods delivery in the first place, they were basically using the instacart model where a personal shopper grabs everything, very labor intensive.

The deliver straight from warehouse model has strong potential to be more efficient than a grocery store, even with free delivery.

Re: Amazon makes grocery delivery free for Prime members

#6
post #2

whats their angle here? Gather data about customer's unhealthy eating habits and sell that to insurance companies? Show sports-related ads to people who eat healthier?

It's a bait and switch like the original Prime membership. Offer really great deals for members at first then start jacking up prices once they're hooked.