Email marketing regulations around the world
1–10 of 60 posts
Re: Email marketing regulations around the world
#2Something I've searched for clarity on but have never been able to find is differentiating between notifications and marketing email.
If you join a social network, does that network need to get your explicit consent to email you notifications about events or actions that might happen on the platform such as a new followers, connection requests and so on? I understand that they would need to for marketing related emails like recommendations on who to follow etc but do event / action notifications fall into that same marketing category?
Re: Email marketing regulations around the world
#3Something I've searched for clarity on but have never been able to find is differentiating between notifications and marketing email. If you join a social network, does that network need to get your explicit consent to email you notifications about events or actions that might happen on the platform such as a new followers, connection requests and so on? I understand that they would need to for marketing related emai…
Technically that would fall under action-based email aka Transaction email. Postmarkapp has good explanation [1]
It means user triggered some action, like recently signed up or message you so you receive notification of new message awaiting you. This would be different than email marketing - when social network decides one day they want to inform you about the newest features. You didn't ask for that email and it wasn't specific to your actions but rather bulk message send en-masse.
Re: Email marketing regulations around the world
#4Something I've searched for clarity on but have never been able to find is differentiating between notifications and marketing email. If you join a social network, does that network need to get your explicit consent to email you notifications about events or actions that might happen on the platform such as a new followers, connection requests and so on? I understand that they would need to for marketing related emai…
Technically that would fall under action-based email aka Transaction email. Postmarkapp has good explanation [1] It means user triggered some action, like recently signed up or message you so you receive notification of new message awaiting you. This would be different than email marketing - when social network decides one day they want to inform you about the newest features. You didn't ask for that email and it was…
Cheers, thank you.
Re: Email marketing regulations around the world
#5Shouldn't this mention the CCPA? And the EU more broadly than just Germany and the UK?
Re: Email marketing regulations around the world
#6This is great. Can someone do it for direct mail marketing as well? It's more of a mine field than email.
Re: Email marketing regulations around the world
#7I usually opt-out of all marketing emails whenever I can, but my pet peeve is when e.g. my bank tells me about a new feature in their mobile app or something otherwise trivial, and claims it's a "important account-related" email that I can't opt out of.
To me, important is "We saw $5000 charges to your account from Elbonia, can you verify?". "Download our new app with new redesigned UI!" is not.
Re: Email marketing regulations around the world
#8I usually opt-out of all marketing emails whenever I can, but my pet peeve is when e.g. my bank tells me about a new feature in their mobile app or something otherwise trivial, and claims it's a "important account-related" email that I can't opt out of. To me, important is "We saw $5000 charges to your account from Elbonia, can you verify?". "Download our new app with new redesigned UI!" is not.
What about notification of an actual account level feature like: "We now support instant transfers between you, and your family/friends!"?
Would you still consider that a marketing email or a notification?
Re: Email marketing regulations around the world
#9You can basically do what ever you want want with minimal if any repisal
It takes 7 business days to get removed. My ass. It's an instant transaction or the company is incredibly incompetent.
Re: Email marketing regulations around the world
#10I usually opt-out of all marketing emails whenever I can, but my pet peeve is when e.g. my bank tells me about a new feature in their mobile app or something otherwise trivial, and claims it's a "important account-related" email that I can't opt out of. To me, important is "We saw $5000 charges to your account from Elbonia, can you verify?". "Download our new app with new redesigned UI!" is not.
What about notification of an actual account level feature like: "We now support instant transfers between you, and your family/friends!"? Would you still consider that a marketing email or a notification?
It's marketing focused
You might have opted in by joining the service but those are worthless emails no one gives two shit about.