Customer Data Platform – What Features Makes for a Great CDP
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Re: Customer Data Platform – What Features Makes for a Great CDP
#2Great article by Julien Kervizic, covers in depth the key functionalities of Customer data platforms. Beside just covering the features of a CDP, it would have been good to also cover the business use case for a CDP.
Re: Customer Data Platform – What Features Makes for a Great CDP
#3Great article by Julien Kervizic, covers in depth the key functionalities of Customer data platforms. Beside just covering the features of a CDP, it would have been good to also cover the business use case for a CDP.
Noted. This is something I had covered in high level in a previous blog posts:
https://medium.com/analytics-and-data/cdp-and-dmp-a-story-of...
But that I might want to cover in more details in the future.