Ask HN: Have You Defined a Minimum Brand Strategy?

#1

Post by toncontact » Thu, Sep 12, 2019, 11:25 AM UTC

The startup I work for/we need to define our personas and value propositions for each persona.

I am looking for a framework, or some guidelines, to help us define personas and value propositions.

I found this article: "Start-Ups Need a Minimum Viable Brand" written by someone with, what it seems looking at the article she wrote, a corporate background.

https://hbr.org/2014/06/start-ups-need-a-minimum-viable-brand

Re: Ask HN: Have You Defined a Minimum Brand Strategy?

#2

Post by singlasaurabh » Thu, Sep 12, 2019, 12:17 PM UTC

if you want to be a brand, then you have to come up with a product or a service which is solving the common man problems.

Re: Ask HN: Have You Defined a Minimum Brand Strategy?

#3

Post by dyeje » Fri, Sep 13, 2019, 4:32 AM UTC

Nielsen Norman Group has alot of good articles about personas and activities of that sort.

Re: Ask HN: Have You Defined a Minimum Brand Strategy?

#4

Post by rajacombinator » Fri, Sep 13, 2019, 4:26 PM UTC

As a rule, nothing published in HBR is relevant to startups. (Or most likely anyone.)

Re: Ask HN: Have You Defined a Minimum Brand Strategy?

#5

Post by seidlitz » Sat, Sep 14, 2019, 9:16 AM UTC

Probably not what you want to hear, but a framework or guidelines won't cut it if you don't understand the basics of marketing and brand management. Don't take the shortcuts—get a good book, or better take a marketing course. HBR's 'What is Marketing?' is a great intro to the subject [https://www.amazon.com/What-Marketing-Harvard-Business-Revie...] Peter Doyle has a number of excellent books that are very practical e.g. Marketing Management Strategy [https://www.amazon.com/Marketing-Management-Strategy-Peter-D...] or Value Based Marketing.