McKinsey Advised Johnson and Johnson on Increasing Opioid Sales
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Re: McKinsey Advised Johnson and Johnson on Increasing Opioid Sales
#2Sure, sell more of a product that kind of sells itself without proper advising. Some of these allegations seem predatory. How does this affect the reputation of McKinsey and its future business? Would there actually be any impact? They are good at their job. Is McKinsey attracting the same talent it historically has or are other kinds of companies getting what would be their talent?
""" McKinsey recommended “targeting and influencing” doctors who specifically treat back pain in the elderly and those in long-term care. The consultants also advised the company to move physicians who were “stuck” in prescribing less potent opioids into prescribing stronger formulations. """
Re: McKinsey Advised Johnson and Johnson on Increasing Opioid Sales
#3Reminds me of the tosh.o episode where he interview parents of kid actors
Re: McKinsey Advised Johnson and Johnson on Increasing Opioid Sales
#4The marketing of medicine in inherently unethical because it seeks to override doctors and consumers information-based evaluations, and instead make a choice based on emotional propaganda.
The harm caused by any given medical advertisement is directly proportional to its effectiveness. Every pharmaceutical sales rep is an immoral cancer on our society.
Re: McKinsey Advised Johnson and Johnson on Increasing Opioid Sales
#5The marketing of medicine in inherently unethical because it seeks to override doctors and consumers information-based evaluations, and instead make a choice based on emotional propaganda. The harm caused by any given medical advertisement is directly proportional to its effectiveness. Every pharmaceutical sales rep is an immoral cancer on our society.
To play Devil's Advocate - without pharmaceutical companies developing and marketing drugs, how do we set up an incentive structure that encourages R&D and innovation?
Re: McKinsey Advised Johnson and Johnson on Increasing Opioid Sales
#6The marketing of medicine in inherently unethical because it seeks to override doctors and consumers information-based evaluations, and instead make a choice based on emotional propaganda. The harm caused by any given medical advertisement is directly proportional to its effectiveness. Every pharmaceutical sales rep is an immoral cancer on our society.
Ad supporters will sometimes say that ads are meant to get the word out about a product so people know its an option.
How can we prove that this is false or that the benefits are smaller than the drawbacks?
Re: McKinsey Advised Johnson and Johnson on Increasing Opioid Sales
#7The marketing of medicine in inherently unethical because it seeks to override doctors and consumers information-based evaluations, and instead make a choice based on emotional propaganda. The harm caused by any given medical advertisement is directly proportional to its effectiveness. Every pharmaceutical sales rep is an immoral cancer on our society.
To play Devil's Advocate - without pharmaceutical companies developing and marketing drugs, how do we set up an incentive structure that encourages R&D and innovation?
Another Devil's Advocate argument- make patients aware of drugs that could solve XYZ health problem that they weren't previously aware of. They just want you to "ask your doctor about..."
Re: McKinsey Advised Johnson and Johnson on Increasing Opioid Sales
#8Management Consultants: A bunch of 20 sth year olds with fancy degrees and zero experience in growing a business helping huge companies grow by whatever means possible. I always found this hugely ironic.
Re: McKinsey Advised Johnson and Johnson on Increasing Opioid Sales
#9The marketing of medicine in inherently unethical because it seeks to override doctors and consumers information-based evaluations, and instead make a choice based on emotional propaganda. The harm caused by any given medical advertisement is directly proportional to its effectiveness. Every pharmaceutical sales rep is an immoral cancer on our society.
To play Devil's Advocate - without pharmaceutical companies developing and marketing drugs, how do we set up an incentive structure that encourages R&D and innovation?
Submit them to a central, vendor-independent database so doctors (or consumers for non-prescription) can find available ones based on their ailments.
Re: McKinsey Advised Johnson and Johnson on Increasing Opioid Sales
#10The marketing of medicine in inherently unethical because it seeks to override doctors and consumers information-based evaluations, and instead make a choice based on emotional propaganda. The harm caused by any given medical advertisement is directly proportional to its effectiveness. Every pharmaceutical sales rep is an immoral cancer on our society.
To play Devil's Advocate - without pharmaceutical companies developing and marketing drugs, how do we set up an incentive structure that encourages R&D and innovation?
From what I understand the vast majority of innovative pharmaceuticals are funded by academia.