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Netflix launches Rs 199 ($2.80) mobile-only monthly plan in India

techcrunch.com

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Re: Netflix launches Rs 199 ($2.80) mobile-only monthly plan in India

#3

Post by amrrs »

Since the rise of Reliance Jio, Two things happened: 1. Sales of Budget 4G Phone. 2. Internet Content Consumption on Phone With that, This is a super-smart move from Netflix to fight Hotstar-like Indian Soap-Opera packed Streaming Services.

In fact, Indians were massively watching Netflix already - but using someone else's Account - which is a very common way of saving money. Now this is Rs. 199 is probably going to change that because it's more like a Mobile Plan Recharge.

I guess this is the power of introducing a price-plan using Data Science as Netlfix's teams must have found out the importance of Smartphone (Device) and the game Indians were playing.

Re: Netflix launches Rs 199 ($2.80) mobile-only monthly plan in India

#4

Post by kalesh »

This should help them somehow. Everyone knows about Netflix but only a few have a monthly paid subscription. Rs 650 is kind of expensive for one service with limited content.

I travel in the metro quite regularly, I see 30-50% of passengers consuming some sort of video content on their phones. There is demand for sure. Only time can tell if this new plan really helps Netflix getting more paid subscribers.

Re: Netflix launches Rs 199 ($2.80) mobile-only monthly plan in India

#5

Post by kalesh »

amrrs wrote: post #3

Since the rise of Reliance Jio, Two things happened: 1. Sales of Budget 4G Phone. 2. Internet Content Consumption on Phone With that, This is a super-smart move from Netflix to fight Hotstar-like Indian Soap-Opera packed Streaming Services. In fact, Indians were massively watching Netflix already - but using someone else's Account - which is a very common way of saving money. Now this is Rs. 199 is probably going to…

Netflix has device restrictions. Everyone knows about Netflix but only a few have paid subscriptions.

Re: Netflix launches Rs 199 ($2.80) mobile-only monthly plan in India

#6

Post by Brajeshwar »

philjohn wrote: post #2

Smart move - India has massive mobile data usage, and for many people it's their only form of internet access. Huge, mosly untapped market - it will be interesting to watch their content strategy, will we see Bollywood Netflix originals?

There are a lot of Netflix Originals, mostly Bollywood, intended for Indian audiences.

Re: Netflix launches Rs 199 ($2.80) mobile-only monthly plan in India

#7

Post by Brajeshwar »

Netflix should work out partnerships with Internet and Telecom Providers to get this working at a massive volume. If Netflix can club their billing, may not be necessary monthly, along with the likes of Jio/Airtel Recharge billings, it will be an easy access to the target subscribers they are looking for.

For the majority of Indian masses that this is intended for, it is not just the pricing but the payment method is one of the hurdles.

Lot of people still "recharge" their prepaid phone bills with cash.

Re: Netflix launches Rs 199 ($2.80) mobile-only monthly plan in India

#8

Post by pragmaticlurker »

amrrs wrote: post #3

Since the rise of Reliance Jio, Two things happened: 1. Sales of Budget 4G Phone. 2. Internet Content Consumption on Phone With that, This is a super-smart move from Netflix to fight Hotstar-like Indian Soap-Opera packed Streaming Services. In fact, Indians were massively watching Netflix already - but using someone else's Account - which is a very common way of saving money. Now this is Rs. 199 is probably going to…

hope to see those prices also in Europe
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