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this would be great if it works as advertised! :D

It’s an MVP. It doesn’t have to work.

I got the following when I tried the link to subscribe:

Thank you for your interest in Firefox Ad-free Internet!

This product isn't available yet, but we're working on it. Would you please click the Next button to take a short survey to tell us what you think? At the end of the survey we'll get your (optional!) e-mail address so that we can let you know when the Firefox Ad-free Internet beta launches. If you don't want to give feedback, click here to skip to the sign-up page.

Click the 'Next' button to take the survey.

It's conceptually viable; it's just not materially viable yet.

In all seriousness, I seem to remember that there was a practice of testing for viability using very similar means – basically, are people interested enough to click through, then collect emails.

So perhaps this is a path to demonstrate viability by questionnaire.

Isn't there a danger it'll end up like streaming tv where you have to pay netflix, apple, disney, amazon etc etc because it's not all in one place?