Jony Ive to form independent design company with Apple as client
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Re: Jony Ive to form independent design company with Apple as client
#2Inevitably most every creative person crave independence regardless level. So he pulled a kanye and started his own Donda. Now awaiting LoveForm x Mercedes, LoveFrom x Piguet, LoveFrom x Nike, LoveFrom x Apple luxury goods collabs.
Re: Jony Ive to form independent design company with Apple as client
#3A fitting name for Ive's new firm. Now perhaps Apple can get back to work on fixing the function part of their laptops, like, say, the keyboard.
Re: Jony Ive to form independent design company with Apple as client
#4Maybe we'll get some Apple products that have features other than "Now 1% thinner"
Re: Jony Ive to form independent design company with Apple as client
#5Stock is down 1% after hours. Will be interesting to watch it tomorrow.
Re: Jony Ive to form independent design company with Apple as client
#6I have to imagine that he's going to have the biggest non-solicitation clause ever in history.
He's partnering with Marc Newsom and others... who he's collaborated with heavily in the past for Apple Watch (and other one-off auction products, etc).
Jony's got to be tired of designing with the Apple aesthetic after all this time, and maybe wants to design a car or toaster again.
Re: Jony Ive to form independent design company with Apple as client
#7Maybe we'll get some Apple products that have features other than "Now 1% thinner"
Most Apple mobile devices actually got thicker recently, including the latest iPhone.
Re: Jony Ive to form independent design company with Apple as client
#8I wonder how this will affect Apple's product lines over the next decade. It seems like Ive had huge influence on most of their products. Who will take his place?
Re: Jony Ive to form independent design company with Apple as client
#9I think this is good for Apple, I found that I was not impressed or excited about his work after Steve Jobs wasn't there to help him refine his instincts any longer.
Everything he did after that just seemed ... uninspired.
Re: Jony Ive to form independent design company with Apple as client
#10I have to imagine that he's going to have the biggest non-solicitation clause ever in history. He's partnering with Marc Newsom and others... who he's collaborated with heavily in the past for Apple Watch (and other one-off auction products, etc). Jony's got to be tired of designing with the Apple aesthetic after all this time, and maybe wants to design a car or toaster again.
> Jony's got to be tired of designing with the Apple aesthetic after all this time
In many ways, I'd argue that vice-versa is just as true. My understanding is that thin-at-all-costs is largely an Ive directive.