Cameo raises $50M to deliver personalized messages from celebrities, influencers
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Re: Cameo raises $50M to deliver personalized messages from celebrities, influencers
#2I'm honestly surprised Cameo is doing as well as it is. To me, I personally find it sort of cheesy. I didn't purchase a Cameo or anything, but I did sign up on the service to see what it was like, and who all was on it. It seemed to be filled with quite a range of actors/actresses/celebs/etc. but since each of them were basically just reading a cliché "happy birthday" type script with insert {blank} name into the Cameo, it just felt disingenuous to me. A lot of actors also seemed to really "phone it in" for it. I was surprised how much people were paying for these, to be frank. If I received one from a friend, I just don't think I'd see the value, and I'm even a big tv/movie fan. "So, you just paid a celeb to say a few lines? Okay, neat, I guess?" I feel like it was probably more unique at the start when X friend didn't realize you had easy access to the celeb, so it felt like "OMG, how did you get them to do/say that?!" But now that it's getting more popular, it seems to me the value of it being unique would get washed out fast. ¯\_(ツ)_/¯
I think the best way for Cameo to actually expand would be to open it up to allow you to book a celeb for more than just a quick little video blurb. Like being able to invite them to parties, or events, and pay them for an actual true "cameo." It would obviously come with a price, but to me, that would be much more innovative.
Re: Cameo raises $50M to deliver personalized messages from celebrities, influencers
#3I'm honestly surprised Cameo is doing as well as it is. To me, I personally find it sort of cheesy. I didn't purchase a Cameo or anything, but I did sign up on the service to see what it was like, and who all was on it. It seemed to be filled with quite a range of actors/actresses/celebs/etc. but since each of them were basically just reading a cliché "happy birthday" type script with insert {blank} name into the Cam…
In my experience as a Cameo customer, the videos are received very well as a gag gift. "OMG, I can't believe you got them to make me a video!"
To me, the open question is if the novelty factor will wear off. I don't think I would ever get the same person a second Cameo. I'm not even sure if I would keep buying Cameos if the service was well-known. A big part of the gag is "How did you pull that off?!" Maybe there are enough birthdays that it just doesn't matter.
Re: Cameo raises $50M to deliver personalized messages from celebrities, influencers
#4I'm honestly surprised Cameo is doing as well as it is. To me, I personally find it sort of cheesy. I didn't purchase a Cameo or anything, but I did sign up on the service to see what it was like, and who all was on it. It seemed to be filled with quite a range of actors/actresses/celebs/etc. but since each of them were basically just reading a cliché "happy birthday" type script with insert {blank} name into the Cam…
==But now that it's getting more popular, it seems to me the value of it being unique would get washed out fast.==
Or, the prices will rise and Cameo revenue will increase. Each celeb has only so many hours in a day, so there is an upper-bound on the number of Cameo's they can realistically record.
From Crain's Chicago [1]: "On average, customers are paying $62 per video, nearly triple the amount just 12 months ago. Cameo keeps 25 percent."
==Like being able to invite them to parties, or events, and pay them for an actual true "cameo." It would obviously come with a price, but to me, that would be much more innovative.==
Isn't this idea basically the Fyre app? It seems like Cameo took a solid route, it will be interesting to see where this round takes them.
[1] https://www.chicagobusiness.com/john-pletz-technology/cameo-...
Re: Cameo raises $50M to deliver personalized messages from celebrities, influencers
#5I'm honestly surprised Cameo is doing as well as it is. To me, I personally find it sort of cheesy. I didn't purchase a Cameo or anything, but I did sign up on the service to see what it was like, and who all was on it. It seemed to be filled with quite a range of actors/actresses/celebs/etc. but since each of them were basically just reading a cliché "happy birthday" type script with insert {blank} name into the Cam…
In my experience as a Cameo customer, the videos are received very well as a gag gift. "OMG, I can't believe you got them to make me a video!" To me, the open question is if the novelty factor will wear off. I don't think I would ever get the same person a second Cameo. I'm not even sure if I would keep buying Cameos if the service was well-known. A big part of the gag is "How did you pull that off?!" Maybe there are…
Also wondering if deepfake could eventually disrupt them
Re: Cameo raises $50M to deliver personalized messages from celebrities, influencers
#6$50M means a valuation at least north of $150M I just don't see how this gets to that sum.
How is this a sustainable business at the kind of scale needed to 10x a $50M investment?
Especially by KP?
#Bubblesignal
Re: Cameo raises $50M to deliver personalized messages from celebrities, influencers
#7I'm honestly surprised Cameo is doing as well as it is. To me, I personally find it sort of cheesy. I didn't purchase a Cameo or anything, but I did sign up on the service to see what it was like, and who all was on it. It seemed to be filled with quite a range of actors/actresses/celebs/etc. but since each of them were basically just reading a cliché "happy birthday" type script with insert {blank} name into the Cam…
In my experience as a Cameo customer, the videos are received very well as a gag gift. "OMG, I can't believe you got them to make me a video!" To me, the open question is if the novelty factor will wear off. I don't think I would ever get the same person a second Cameo. I'm not even sure if I would keep buying Cameos if the service was well-known. A big part of the gag is "How did you pull that off?!" Maybe there are…
The more disconcerting problem is, even if it's a trend and not a fad ... there are still valuation problems with this.
Re: Cameo raises $50M to deliver personalized messages from celebrities, influencers
#8Earlier quoted context omitted.
In my experience as a Cameo customer, the videos are received very well as a gag gift. "OMG, I can't believe you got them to make me a video!" To me, the open question is if the novelty factor will wear off. I don't think I would ever get the same person a second Cameo. I'm not even sure if I would keep buying Cameos if the service was well-known. A big part of the gag is "How did you pull that off?!" Maybe there are…
Also wondering if deepfake could eventually disrupt them
Without an explicit license from the celebrity that likely would infringe on image or likeness of the celebrity and not be protected by fair use.
Re: Cameo raises $50M to deliver personalized messages from celebrities, influencers
#9I'm honestly surprised Cameo is doing as well as it is. To me, I personally find it sort of cheesy. I didn't purchase a Cameo or anything, but I did sign up on the service to see what it was like, and who all was on it. It seemed to be filled with quite a range of actors/actresses/celebs/etc. but since each of them were basically just reading a cliché "happy birthday" type script with insert {blank} name into the Cam…
In my experience as a Cameo customer, the videos are received very well as a gag gift. "OMG, I can't believe you got them to make me a video!" To me, the open question is if the novelty factor will wear off. I don't think I would ever get the same person a second Cameo. I'm not even sure if I would keep buying Cameos if the service was well-known. A big part of the gag is "How did you pull that off?!" Maybe there are…
I think Cameo a really cool business idea.For me it would mostly be a gag gift, but I definitely think it's sustainable. It gets creators in front of their fans, and lets their fans send money directly to them. I see comparisons between Cameo, YouTube, Patreon, and Twitch.
Re: Cameo raises $50M to deliver personalized messages from celebrities, influencers
#10“It’s a new way for people to connect and the delight generated from this platform is unparalleled,” Galanis said.
This is interesting; I would think the wow-effect wears off the more celebrity cameos someone receives. Clever way to make money using internet technology and access to celebrities/influencers.
I could see a deepfake shadow business arising whose customers are the celebrities -- now the celebrity can do many more unique Cameos a day