Live data from Hacker News

Instagram Advertising: Do you know it when you see it?

npr.org

1–10 of 115 posts

Re: Instagram Advertising: Do you know it when you see it?

#5
I’m not on Instagram, but that post was quite obviously sponsored: nobody has that much coffee merchandise or talks about things they like as was done there. I’m more concerned about people who have a small but not unreasonable bias in a certain direction swaying people than sponsored Instagram posts.

Re: Instagram Advertising: Do you know it when you see it?

#6
Slightly OT, but I deleted my Facebook last year. Ever since, the Instagram ads I see are woefully targeted. I'm a 30 year old man living in New Delhi, India, yet in the past few weeks, I've seen ads for:

- A real estate company in Denver, Colarado

- Sanitary pads for women

- A Dubai property brokerage

- BMW Las Vegas

I really don't know what's going on with these ads because geographic and gender exclusion would be the first step in any targeting

Re: Instagram Advertising: Do you know it when you see it?

#10
I'm really surprised that someone with only 6000 followers can command such high rates. I know from listening to podcasters that they make around $20-30 per 1000 listeners per ad. She's earning between $50 and $130 per thousand (potential) impressions.

(I thought these might be multi-ad deals, but from scanning her page, I only see each product featured once.)

Post reply on HN