The internet is an SEO landfill

#1

Post by itom » Sun, Jun 23, 2019, 4:42 PM UTC

The internet is an SEO landfill
docs.sendwithses.com

Re: The internet is an SEO landfill

#2

Post by sova » Sun, Jun 23, 2019, 5:21 PM UTC

It's a strong observation, now what do you propose we do about it?

Re: The internet is an SEO landfill

#3

Post by dmix » Sun, Jun 23, 2019, 5:22 PM UTC

We tried paying a big SEO consultant with a long track record of big-name successes (allegedly) $10k/month and the poor results we’re getting had as much to do with the whole hiring high paid consultants who waste your time in weekly meeting busywork than actual SEO not working. Not a good idea for small businesses or startups, even if you can afford it, IMO.

SEO is still a long term investment that every company needs to make for the benefit of their users, helping people find you and your information on search engines is a good thing (assuming you’re providing real value).

The only problem are the spam sites who still succeed occasionally on the fringes. Which was why we were motivated to get SEO (and SEM) help in the first place - as one of our biggest competitors is a shameless gray/black hat spammer that their poor customers keep finding on Google.

Re: The internet is an SEO landfill

#4

Post by orkon » Sun, Jun 23, 2019, 5:25 PM UTC

I kind of agree, and I think nowadays it's hard to promote a product on the Internet or even get noticed without putting a lot of effort. When the Internet was smaller, I guess it's been easier.

Off-topic: the author's product seems similar to my open source tool https://github.com/justcomments/newsletter-cli which allows sending emails via AWS SES

Re: The internet is an SEO landfill

#5

Post by joshwcomeau » Sun, Jun 23, 2019, 5:26 PM UTC

Great intro, but where’s the actual article?

(Also it’s pretty harsh to say that it takes “little talent” to become an SEO expert. Like all industries, there are charlatans selling snake oil, but there are experts who have invested a lot of time in developing their skill sets, and it’s not nice to be so dismissive.)

Re: The internet is an SEO landfill

#6

Post by tardo99 » Sun, Jun 23, 2019, 5:26 PM UTC

This is all made worse by the fact that search is a monopoly.

Re: The internet is an SEO landfill

#7

Post by [deleted] » Sun, Jun 23, 2019, 5:26 PM UTC

[deleted]

Re: The internet is an SEO landfill

#8

Post by jormungand » Sun, Jun 23, 2019, 5:26 PM UTC

Unfortunately SEO ruins great, witty and brief marketing texts.

Re: The internet is an SEO landfill

#9

Post by alt_f4 » Sun, Jun 23, 2019, 5:27 PM UTC

I agree that paying for SEO is probably pointless; unless you're just paying for some Google ads yourself.

But the problem with your product isn't SEO, it's that anyone who knows what SES is, also knows how to use it for the thing you're selling, without paying an additional fee.

Re: The internet is an SEO landfill

#10

Post by sametmax » Sun, Jun 23, 2019, 5:27 PM UTC

sova wrote: post #2

It's a strong observation, now what do you propose we do about it?

Just because you observe a problem doesn't mean you have a solution. That doesn't remove the value from the observation, as long as it's not a way to just regularly complain at everything without a goal.